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First Hyundai N car coming to US in 2018, and we think we know what it is

SEOUL, South Korea - At the worldwide debut for the all-new Hyundai Kona compact crossover in South Korea, a group of journalists was given a sneak peek at Hyundai's new N performance car division. The group, led by Albert Biermann, has been tasked with giving Hyundai a performance image beyond the occasional car like the Genesis coupe or Veloster Turbo. Its first project, the i30 N, is nearly complete. Unfortunately, it's not coming to the US, though we will be getting our very own N car sometime next year. Now, Biermann and Hyundai will not say what that car is, but all signs point to the Veloster. Hyundai won't comment on future products, but we saw at least three distinct versions of the Veloster testing at Namyang during our visit. There was a standard model with center-mounted trapezoidal exhaust tips. There was a turbo-badged model with two round center-mounted exhaust tips. Finally, we saw what is surely the N model. This had a hidden N badge in the grille (in the same place as the i30 Ns that we saw) and exhaust tips that were pushed to the corners of the bumper. We weren't allowed to take photos of anything, but the new Veloster has the same basic asymmetric shape as before, as seen in some spy photos. The interior looks to be similar to the i30, with a floating infotainment display and a clean and simple layout. Unfortunately, most of the exterior was still covered in camouflage. Despite the parade of cars, there was nothing on the exterior that we haven't seen in spy photos. Other details are scarce, but look for the turbo model to retain the 1.6-liter turbocharged inline four, good for at least 200 horsepower. That should give the N model plenty of breathing room. We believe it will get the same engine as the i30 N, meaning a 2.0-liter turbocharged inline-four making at least 250 horsepower, possibly more. While we didn't get a chance to drive the i30 N, the cars made all the right noises when blasting about. According to Biermann, it was the sound of tuned Hondas and Kias blasting about Hyundai's R&D facility that really kicked things off with N. Engineers were buying other cars since there wasn't much on offer. Hyundai wanted to give people cars they could track and tune and be just as fast as the competition. We have high hopes for both the Veloster N and the N division as a whole. Biermann was formerly the vice president of engineering for BMW's M division and was in charge of the development of the M3, M4, and M6.

Ford fights back against patent trolls

Some people are just awful. Some organizations are just as awful. And when those people join those organizations, we get stories like this one, where Ford has spent the past several years combatting so-called patent trolls. According to Automotive News, these malicious organizations have filed over a dozen lawsuits against the company since 2012. They work by purchasing patents, only to later accuse companies of misusing intellectual property, despite the fact that the so-called patent assertion companies never actually, you know, do anything with said intellectual property. AN reports that both Hyundai and Toyota have been victimized by these companies, with the former forced to pay $11.5 million to a company called Clear With Computers. Toyota, meanwhile, settled with Paice LLC, over its hybrid tech. The world's largest automaker agreed to pay $5 million, on top of $98 for every hybrid it sold (if the terms of the deal included each of the roughly 1.5 million hybrids Toyota sold since 2000, the company would have owed $147 million). Including the previous couple of examples, AN reports 107 suits were filed against automakers last year alone. But Ford is taking action to prevent further troubles... kind of. The company has signed on with a firm called RPX, in what sounds strangely like a protection racket. Automakers like Ford pay RPX around $1.5 million each year for access to its catalog of patents, which it spent nearly $1 billion building. "We take the protection and licensing of patented innovations very seriously," Ford told AN via email. "And as many smart businesses are doing, we are taking proactive steps to protect against those seeking patent infringement litigation." What are your thoughts on this? Should this patent business be better managed? Is it reasonable that companies purchase patents only to file suit against the companies that build actual products? Have your say in Comments.

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.