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2017 Hyundai Ioniq takes three-pronged approach to electrification

The Geneva Motor Show may be dominated by super/hypercars, but there is some more sensible metal on display. And one of the most reasonable cars might be the trifecta of Hyundai Ioniq models. This three-prong approach to electrification is a very aggressive move for Hyundai. A hybrid wouldn't be a big deal. Nor would a plug-in-electric model. But launching both of those vehicles alongside a pure EV is a very bold decision. In fact, if the full Ioniq range were to launch in the United States – which still isn't a certainty – Hyundai would be one of the only brands to offer all three branches of electrification in the same showroom. The hybrid model outguns the 121-system-horsepower Toyota Prius. Thanks to its 1.6-liter Kappa four-cylinder, 43-hp electric motor, and 1.56-kWh battery pack, there's a total of 139 hp and up to 195 pound-feet of torque. The plug-in model makes some changes to that formula, significantly increasing the size of the battery pack to a larger 8.9 kWh and increasing the power of the electric motor to an even 60 hp. Hyundai hasn't said if system output has been changed, but we do know the PHV will cover 31 miles on pure electricity. View 14 Photos As we covered in our original post, the EV Ioniq is something of an unknown quantity. Hyundai's lips loosened slightly in Geneva, though, revealing that the electric motor will produce up to 218 lb-ft of torque. That's in addition to 118 horsepower and an estimated range of 155 miles. And not that EV drivers are known speed demons, but Hyundai claims its newest EV will hit 103 miles per hour. This estimated range and torque output best America's two most notable EVs, the Ford Focus Electric and Nissan Leaf, although it's fair to point out that this duo is relatively long in the tooth. While it seems plausible that Hyundai will at least offer part of the Ioniq range in America, at this point it's just too early to be certain of anything.

A brief taste of Korea's latest dish | 2018 Hyundai Kona

Disclaimer: We were limited to a short 10-minute drive at Hyundai's research and development facility in Namyang, about a 90-minute drive from the South Korean Capital of Seoul. The closed loop didn't provide much in the way of road variation, and we reached a blistering top speed of 45 mph with all of three opportunities to use the brakes. The Kona we drove was a Korean-spec model. Suspension and steering tuning will be adjusted for the US, though we couldn't get a clear answer on what sort of changes that entails. Expect the US model to be a bit softer than what the Koreans and the Europeans will see, though we'll have to wait until a full first drive to be sure. Hyundai has been on a roll lately, releasing a series of solid if not exactly groundbreaking products, though until now they company was missing an entry into the ever-burgeoning B-segment crossover. For several years, compacts like the Honda HR-V and Mazda CX-3 have ruled the class, but Hyundai is going all-in on crossovers, with several new models on the horizon. The first one out of the gate is the Kona. In the next few years, we'll see a model that slots below the Kona and a large SUV that will sit above the Santa Fe. We got our first look at the new model at Hyundai's new Motorstudio, a place that's half interactive museum and half high-end conference space. The Kona's styling, a mix of original and derivative design elements, is sure to be divisive. The most standout feature is the plastic cladding that comes in either black or grey, depending on the body color. Hyundai is calling it armor. We just hope it's affordable to replace. The front wears Hyundai's cascading grille, an element that's making it's way across the automaker's lineup. It's flanked by what Hyundai is calling is calling composite headlights. It's a split design that places the slit-like turn signals above and separate from the actual headlights. It looks very similar to the current Jeep Cherokee, odd considering the controversy that model caused a few years ago. There's also a bit of Nissan Juke in there, though substantially toned down. You best get used to it, though, as design chief Luc Donckerwolke says it's the new face of the brand. Expect to see some variation making its way across the automaker's lineup. Not so with the rest of the Kona, as Donckerwolke said each model will get unique elements only found on that particular car. For the Kona, it's the armor.

Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.