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Hyundai spices up Euro lineup with i20 Coupe, i30 Turbo, revised i40

Hyundai's model line in North America is made up of nameplates like Accent, Elantra and Sonata, but across the pond in Europe, the Korean automaker takes an alphanumeric approach. And it's just revealed a whole slate of new models. Arguably the most enticing of the fresh batch of Hyundais destined for Europe is the new i20 Coupe. Joining the recently refreshed, Ford Fiesta-sized i20 five-door hatch, the new three-door gets a more rakish roofline, beefed-up wheel arches and other visual enhancements to appeal to a younger demographic. European buyers will be able to choose between four engines – two diesels and two gasoline units – ranging from 1.1 liters to 1.4 liters, offering anywhere between 74 horsepower up to 99 hp, with a new 1.0-liter turbo three to follow. Hyundai Motor Europe has also revealed a refreshed version of its Focus-sized i30 with refreshed styling and upgraded equipment. The kicker, though, is the new i30 Turbo that packs the Korean automaker's 1.6-liter turbo four, but detuned from the 201 horsepower it produces in the Veloster Turbo and Kia Cee'd GT to "only" 183 hp. Although the refreshed i30 is available in three-door hatch, five-door hatch or wagon bodystyles, and with a six-speed manual or seven-speed dual clutch, the turbo engine is only being offered with the manual and in hatchback form. Finally, Hyundai has also announced a refreshed version of the i40. Just a bit smaller than the Ford Fusion/Mondeo, the i40 is available in sedan and wagon forms, and benefits in this latest iteration from updated sheetmetal, a more refined cabin, upgraded equipment and a new diesel engine displacing 1.7 liters and putting out 113 or 139 horsepower, channeled through a six-speed manual or (on the more powerful version) a seven-speed DCT. Interested parties will want to scope out images of all the new models in the accompanying galleries and details in the trio of press releases below. DIFFERENTIATED BY DESIGN: HYUNDAI MOTOR INTRODUCES NEW GENERATION i20 COUPE - Hyundai Motor reveals New Generation i20 Coupe - Clear design differentiation for unique three-door - Extends the appeal of New Generation i20 to younger customers High Wycombe, 10 December 2014 - Hyundai Motor has today unveiled the New Generation i20 Coupe. For the first time, Hyundai has created a three-door B-segment car that is significantly differentiated from the five-door model.

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Hyundai takes fully autonomous fuel cell vehicles on 70 mph road trip

Hyundai has announced three test vehicles based on its upcoming NEXO fuel cell vehicles, fitted with Level 4 autonomous technology, have completed a trial journey of 118 miles from Seoul to Pyeongchang across the Korean peninsula completely autonomously. It's a world first for fuel cell powered vehicles to reach Level 4 autonomous driving, which translates as "mind off" driving with no driver input needed. One of the interesting things about the NEXO fleet's trial is that it was performed in regular traffic at public highways, at speeds up to nearly 70mph. Earlier autonomous car testing in Korea has been performed on selected sections of road and at lower speeds than the highest allowed Korean highway speed reached in this trial. Hyundai says the test drive included following the traffic's flow, completing lane changes, and even handling motorway toll booths — and that the only human intervention needed was pressing "Cruise" and "Set" buttons on the three cars' steering wheels, to put them in autonomous mode. The NEXO has been designed as a hydrogen fuel cell car from the ground up, instead of the earlier, ICE-based Tucson FCEV. Hyundai claims a target range of 500 miles (NEDC) for the NEXO, for a single, five-minute hydrogen charge, and a system efficiency of 60 percent. On the run to CES from L.A. last month, Hyundai declared a real-world range of 360 miles for the tested NEXO; the 120-kW motor takes the fuel cell crossover to 60 mph in 9.9 seconds. The vehicles used in the South Korean trial use a combination of radar, lidar and cameras to monitor their surroundings, and some of these systems are already used in production Hyundai vehicles. At CES, Hyundai announced its partnership with Aurora Innovation, which is a Silicon Valley startup set up by former Alphabet Inc and Tesla engineers; the autonomous NEXOs are likely to feature Aurora's input. Hyundai sees commercialization of Level 4 vehicles taking place in 2021, though only in what it calls "pilot smart cities," or locations tailored to be connected enough to make the implementation of autonomous tech easier. "Fully" autonomous driving would be at commercial level by 2030. As for the vehicle itself, it features virtual assistant technology that is complemented with noise canceling to further turn the NEXO into a cocoon-like pod; there's also "Home Connect" tech which enables the passengers to use smart home gadgets remotely during their commute. Related Video: