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Hyundai HND-12 Enduro Concept shows Seoul a motorcycle-inspired CUV

While the New York Auto Show is grabbing our attention with major debuts, Seoul, South Korea, is celebrating its own automotive event. There, Hyundai is showing off a new three-door crossover concept called the HND-12 Enduro that's inspired by long-distance, off-road motorcycles. Despite its rugged inspiration, this concept isn't made to get dirty, Instead, the Enduro is aimed at folks living in cities "with energetic, athletic lifestyles," according to Hyundai. The result looks like a Veloster after spending a lot of time at the gym that's mixed with a smaller take on the Intrado concept. To fit Hyundai's modern style, the Enduro wears a hexagonal grille but features a polished aluminum blade at the bottom that wraps around to a the muscular, black-cladded fenders. Even with its higher ride height, the concept looks a bit more like a sporty three-door hatch than a CUV in profile. The roof has just the slightest curve and leads to a tiny rear window, which is outlined almost completely by the taillights. To lend a little more utility, side steps near the rear wheels make it easier to load the top, but good luck finding much room up there to carry anything. Although, one neat feature is a sliding storage drawer hidden in the bumper just below the hatch. Inside, the Enduro is driver-focused with the center console and dashboard enveloping the pilot. Hyundai designers also try to bring in some motorcycle cues with a steering wheel inspired by the hand moldings of a road bike. While purely a concept for now, power from the Enduro comes from Hyundai's 2.0-liter turbocharged four-cylinder engine, and it's linked to a seven-speed dual clutch gearbox. Related Video: HYUNDAI MOTOR INTRODUCES 'ENDURO' LIFESTYLE CUV CONCEPT AT 2015 SEOUL MOTOR SHOW Urban crossover utility vehicle harmonizes with energetic, athletic lifestyles 'The Professional Gear' for drivers wanting to escape the ordinary Design concept is expressed in rugged, versatile yet sophisticated form language April 2, 2015 - Hyundai Motor is celebrating the world premiere of its all-new design concept, the 'Enduro' lifestyle urban crossover utility vehicle (CUV), at the 11th Seoul Motor Show today (Thursday). The name 'Enduro' is derived from 'Endurance.' Also, Enduro visually combines SUV looks with rally motorcycles which compete in the world's toughest rally events. The Enduro is designed as the perfect partner for individuals living in the modern city with energetic, athletic lifestyles.

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai gives 3 millionth Elantra in America to hurricane hero near Houston (Update)

Correction: A previous version of this story incorrectly stated that the car given to Henry Rogers was the 3 millionth Hyundai in America. It was actually the 3 millionth Elantra in America. The text has been updated to reflect the correct information. Hyundai has just crossed a significant milestone in its history. Since the company's Elantra compact sedan was introduced to the American market back in 1991, the company has now sold the 3 millionth example here. The 3 millionth car is a normal Elantra sedan, a handsome, competent car that we don't find to be terribly exciting unless it's the Sport model with the turbo engine. But we're certain the owners of this new Elantra are pretty excited regardless. See, Hyundai didn't exactly sell the 3 millionth American Elantra. It donated it to Henry Rogers, a paramedic field supervisor in Baytown, Texas, near Houston. His town was pummeled by Hurricane Harvey, and he was out helping people for two days straight. Unfortunately, while he was out helping the citizens of Baytown, his family's home was being swallowed up by water. Neighbors came by to rescue his wife, three adopted kids, and three dogs. Everyone came out all right, but the house and its contents were lost. So for Rogers' contribution to the town, and for everything his family lost, Hyundai saw fit to get them started on the right foot with a fresh car, and a fairly historic one no less. Related Video: Image Credit: Hyundai Hyundai Economy Cars Sedan hurricane harvey