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Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.

Bisimoto Hyundai Genesis Coupe is a 1,000-horsepower tuner dream

The big guns are starting to roll out at the 2013 SEMA Show in Las Vegas. This is the Bisimoto Hyundai Genesis Coupe, the promised 1,000-horsepower monster that was first shown at the end of September. We ventured across the SEMA floor to get an up-close look at this hugely powerful two-door.
The list of aftermarket parts fitted to this Genesis Coupe is extensive, ranging from that huge intercooler up front to a pair of Bisimoto/Turbonetics turbochargers to an AEM engine management system, all of which allow the 3.8-liter V6 to produce upwards of 1,000 hp. A full roll cage and Buddy Club seats and harnesses are fitted to the cabin, while a coil-over suspension blesses this Genny with some extra agility. We don't know what size Toyo R888 R-Compound tires those are, but as they're fitted to 20x11-inch wheels in back and 20x9.5-inch wheels in front, we're betting they're huge. We've got a full list of aftermarket goodies in the press release below.
We also have a full gallery of live images of the Bisimoto Genesis on the SEMA Show floor up top, so be sure to hop in and take a look at just what kind of potential can be found in this two-door Korean sports coupe.

Woman executive of South Korea's Hyundai Motor resigns amid #MeToo wave

SEOUL — A female executive of South Korean automaker Hyundai Motor has resigned after being accused of pressuring female subordinates to pour drinks for, and dance with, senior male members of staff, the Yonhap news agency said on Tuesday. The global #MeToo movement has accelerated in South Korea since January, spawning accusations of sexual misconduct and prosecution investigations of prominent figures. Fear of reprisal has made South Koreans traditionally wary of being whistleblowers over harassment at family-run conglomerates that dominate the economy, with open accusations of this type far outnumbered by anonymous posts on the subject. Yonhap, citing Hyundai Motor, said a female employee had made the accusation while preparing to leave the company, saying the woman executive had pressured her female subordinates to attend a drinking party with senior men and pour drinks. She also accused the executive of pressuring the women to dance with men at a karaoke session, and said the men were in positions that could influence the female executive's position in the corporation, Yonhap reported. In a statement, Hyundai Motor said media reports on the issue did not reflect its views and policies. "We will take appropriate actions on any irregularities or breaches by individuals within the company that do not ensure equality in the workplace," it said, declining further comment. Neither Hyundai Motor nor the news agency identified the executive. Hyundai Motor had three female executives among its total of 298 executives by the end of 2017, regulatory filings show. Reporting by Joyce Lee.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: REUTERS/Kim Hong-Ji Government/Legal Hirings/Firings/Layoffs Hyundai resignation