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This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

Hyundai Santa Fe shows its face on mountain roads

The last time we saw the new Hyundai Santa Fe crossover, it was pretty well covered, and it happened to be hustling around the Nurburgring with at least one racing seat. This time, one of our spy photographers caught it being tested on public roads. It also has a nearly uncovered front end, save for the black and white vinyl wrap. It appears the racing seats are gone, too. Aside from the seats, we can see very clearly that the Santa Fe will wear a version of the new corporate grille introduced on the new Sonata. In contrast to the Sonata, the outer corners are higher and sharper, and the base of the grille appears to narrow much more dramatically. It's also undeniable now that the Santa Fe will have a headlight setup just like that of its tiny Kona cousin, in which the lower lamps are actually the primary lights, and the scowling upper lamps are just accents. Unlike the Kona, the extra slit above the main grille is absent. The rest of the crossover is still well-covered, so there aren't any other revelations. We still expect to see this new Santa Fe to make its debut sometime next year, possibly in the spring or fall, as a 2019 model. Related Video: Featured Gallery 2019 Hyundai Santa Fe spy shots View 13 Photos Image Credit: CarPix Spy Photos Hyundai Crossover Economy Cars hyundai santa fe

2015 Hyundai Genesis appears uncovered [UPDATE]

Hyundai gave us a tease of its second-gen Genesis sedan courtesy of the HCD-14 Genesis Concept displayed at this year's Detroit Auto Show, and while we've seen numerous spy shots of the car testing since (both on and off the track), all were heavily camouflaged. That all changed today when the South Korean site bobaedream.co.kr posted an image of the new luxury sedan sitting out completely uncovered (click the image to enlarge).
While we can't see much more than the face of the new Genesis sedan, it does appear to be a striking improvement over the current car that debuted back in 2008. The jutting, upright grille is very similar in appearance to the HCD-14 Concept, while the headlights and fascia look like a combination of Mercedes S-Class and E-Class. The body creasing isn't as dramatic as the concept, but the roofline and glasshouse look to be almost identical to the show car. Based on how finished the car looks in this picture, our guess is that we could see Hyundai's new Genesis at an upcoming auto show like LA or Detroit.
UPDATE: Per the request of the individual pictured next to the Hyundai Genesis in the original photo that spurred this story, we have removed said image from the post. You can still see the new Genesis here at the source, for the moment.