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Hyundai analyzes 12 trends that will shape the world of 2030

Hyundai announced this year the start of Project Ioniq, its attempt at figuring out what the world of 2030 will be like. Of course the project would also use that information to determine how that world will affect the transportation industry. And it happens to share its name with the company's newest eco-friendly model. The first part of Project Ioniq is under way with the Ioniq Lab. This lab will be run by Dr. Soon Jong Lee, a professor at Seoul National University. Lee is also in charge of the Korea Future Design and Research Institute, and ten researchers and ten consultant experts will assist him on the project. Phase one has now yielded what Hyundai sees as 12 "megatrends" that will affect how the world changes and develops in 2030. This will in turn affect what people are looking for as far as transportation and mobility, and may inform what technologies and segments Hyundai invests in the future. The 12 megatrends are as follows: Hyper-connected Society Hyper-aging Society Eco-ism Multi-Layered Mash-up Context-awareness-based Individualization High Concept Society Decentralization of Power Anxiety and Chaos Sharing Society Co-evolution Mega-urbanization Neo-frontierism The team has detailed descriptions of each megatrend, and they are interesting, but we'll try to sum up all twelve of them for you here. If you want to check out all the details, be sure to check out the press release at this link. Overall, we're looking at a world where there are many more old people, and a large majority of the population will live in urban areas. Not everyone will live in urban areas, and some people may have new living opportunities because of advancements in aerospace and aquatic engineering. It will be a much more diverse world as well that we will be even more connected with, sharing information more and more. This will make understanding what people share and how they do so vital. Society will also start sharing everything much more, something akin to Uber and ZipCar today, but expanded. Companies will be looking to combine technologies and collaborate more to be involved in a wider array of businesses. The environment as well as cyber crimes and terrorism will remain ever-present issues. We will also see the development of significantly more capable robots and artificial intelligence.

So, how do you actually pronounce that automaker's name?

You probably have that friend who always says Porsche wrong, or maybe it's someone who keeps reminding you it's actually two syllables. Whichever side of the pronunciation debate you fall on, you'll find someone to root for in the video above. And before you ask, this was all the video team's idea. So don't get mad at me for being the voice of reason. BMW Chevrolet Hyundai Nissan Rolls-Royce Videos Original Video nissan qashqai

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