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Hyundai cranks the Tucson to 700 hp for SEMA

The annual SEMA Show doesn't kick off in Las Vegas until Nov. 3, but Hyundai is getting an early start by teasing another collaboration with the talented tuners at Bisimoto Engineering. Following up on their high-performance takes on the Sonata, Genesis Coupe, and Elantra GT of past years, the attention turns to the Tucson. Now that the crossover packs over 700 horsepower, Bisimoto prefers to describe it as a "Brute Ute." To crank that much power out of a Tucson, the tuners perform quite a long list of modifications to Hyundai's 2.4-liter Theta-II four-cylinder. Among them, the mill gets strengthened internal parts, a new cam, high-boost turbo, and updated management system. Bisimoto then routes the grunt through a six-speed manual gearbox. The tuners match the massive power with an appropriately wild look. Up front, the normal grille is gone, and now all that's visible is a massive intercooler. The blue Tucson also hunkers low over 19-inch wheels thanks to a custom air suspension, and bigger brakes should help slow things down at high speed. The interior also gets outfitted with an upgraded stereo, and there's now a roll cage in there, too. While only being shown currently in the sketch above, we expect to get all the angles at SEMA in November. Bisimoto Engineering's First CUV is the Most-Powerful Tucson Ever FOUNTAIN VALLEY, Calif., Sept. 21 2015 –Hyundai has revealed the most-powerful 2016 Tucson ever created, built by the powertrain gurus at Bisimoto Engineering for 2015 SEMA. Partnering for a fourth straight year, Bisimoto's "Brute Ute" will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT, in Las Vegas. Utilizing Hyundai's 2.4-liter "Theta-II" power plant as the starting point for the build, similar to last year's 2015 Sonata, Bisimoto mated strengthened internals with fast-burning flex-fuel, a high-boost turbocharger and an upgraded engine management system to put down more than 700 horsepower to the wheels through a 6-speed manual transmission. This rendition of the 2016 Tucson was built with the ultimate vision of packing world-beating performance and technology into a brand-new, unexpected vehicle platform. "The 2016 Tucson was the perfect platform for this year's build, offering me the opportunity to captivate a wider audience by tapping into the growing popularity of the CUV market," said Bisi Ezerioha, owner and chief engineer, Bisimoto Engineering.

Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.

Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.