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Hyundai testing in-car payment system with Xevo

Hyundai is working on a proof-of-concept in-car payment system with automotive software supplier Xevo. With four initial commercial partners in Chevron, Texaco, Applebee's and ParkWhiz, a future owner could use the Hyundai Digital Wallet to buy gas or food-to-go, or reserve and pay for a parking spot without leaving the vehicle. Perhaps even more important than those three, Hyundai has trialed payments with coffee chains, too. The service would be tied to the carmaker's Blue Link app suite and would store an owner's payment details to enable transactions. The carmaker still has big questions to answer about the service, such as whether the digital wallet will be contained within the mobile Blue Link app, or be integrated into the vehicle's infotainment software. An impending pilot program will determine the best deployment, but that means implementation in consumer vehicles remains awhile away. Hyundai's announcement moves it into a space slowly gaining more entrants. Ford's FordPay, launched two years ago, contains a digital wallet used for paying for service and parking, and even for keeping up with the car note. Last year, Jaguar partnered with Shell to provide in-car payments in three Jaguar vehicles. This year, Chevrolet did the same as part of the GM Marketplace, also with Shell. Hyundai's digital wallet comes not long after the South Korean carmaker announced another infotainment-based software partner. In April, Hyundai hooked up with Verisk, a company that manages a data exchange providing driving data to insurance companies. The partnership enables a Hyundai driver to share his driving habits and be assessed a Verisk Driving Score. The score would be taken into account for usage-based insurance programs offered by companies like Allstate and Progressive. Related Video:

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Hyundai: The Chase

If you need to escape some bears, get a new Hyundai Elantra with the Blue Link app. According to this commercial it will let you get away immediately. And then once the humans make their getaway we find out that the bears just wanted to hug the people. Except that one of them wanted to eat them. Hyundai Elantra: Perfect for unfortunate hikers who keep their car in a nearby clearing. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad