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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.

The Ceiling Is the Roof: Hyundai Santa Fe Cabriolet opens a sky of possibilities

The Nissan CrossCabriolet might be a relic of the past, but its spirit continues to live on each and every time another manufacture builds a convertible SUV. It's a memory that just won't go away, no matter how much everybody tries. This time, it's Hyundai Australia that sent an out-of-the-blue reminder, showing off a chopped version of its new Santa Fe three-row utility vehicle. The totally revamped Santa Fe debuted earlier this year and is starting to hit public roads with a much more aggressive and stylized exterior. One feature not on the order sheets, however, is a convertible top. That's because this is a one-off project car that is not legal to drive on normal streets. This specific Santa Fe started its life as a pre-production ride used only for promotional purposes. The roof was removed for better access to take top-down photos of the interior, and this particular Santa Fe was set to be crushed at a later time. However, auto publication CarAdvice found out about the peculiarity and finessed Hyundai into offering a test drive on a private closed circuit. Any impressions are for naught, however, considering the vehicle is not headed for production, and this Santa Fe was not set up to be driven. That means the Land Rover Evoque remains the only drop-top high-top vehicle that is currently available for purchase. As a manufacturer that strictly makes utility vehicles, Land Rover is okay with creating SUVs with less practicality, like the convertible Evoque and the coupe-like Velar, to offer some variety. Or, for those feeling frisky, CrossCabriolets can easily be found for less than $20,000. The choice is yours. Related Video: