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Amazon Prime will now bring you a Hyundai, but you can't keep it

We already rely on Amazon Prime to bring us necessities like food, clothing, and five-pound Hershey bars, so why not entire cars? Hyundai is going to try that, although only to quickly bring you a car to test-drive. There's no one-click ordering for Elantras yet. The program, called "Prime Now. Drive Now", is an extension of the Prime Now fast delivery service that brings certain items to people in select areas in under two hours. It's available this weekend and next, only to people in Los Angeles and Orange County. Prime members can hop online and schedule a time between 9 am and 7 pm, Saturday or Sunday, and designate a preferred location for the test drive. After that, a "trained expert" will be sent with a 2017 Hyundai Elantra for the potential customer to try out for 45 to 60 minutes. If after that they want to purchase an Elantra, the expert can then direct them to a local Hyundai dealer to complete the transaction. This is an interesting approach to reaching consumers and could have benefits for them. People who are too busy to visit a dealer for a test drive can schedule a more convenient time and place to try the car. For people who get stressed out with the dealer experience and the pressure to purchase a car (which is, like, everyone) this could also be a more comfortable way to look at one. It's also a clever way for Hyundai to sort of circumvent its dealers while still letting them handle the final sale, a sort of indirect direct-sales solution. On the flip side, this program means consumers may only try the car that arrives at their door, and there's a decent chance that it will be a high trim with options and features that they might not want or be able to afford. It might still require some shopping around at the dealer to see what the different trim levels and options are like. Though only a limited trial for now, it will be interesting to see if Hyundai continues the program, and having more test-drive options can't hurt. Related Video: Featured Gallery 2017 Hyundai Elantra View 51 Photos Image Credit: Hyundai Hyundai Car Buying Sedan Amazon amazon prime

First Hyundai N car coming to US in 2018, and we think we know what it is

SEOUL, South Korea - At the worldwide debut for the all-new Hyundai Kona compact crossover in South Korea, a group of journalists was given a sneak peek at Hyundai's new N performance car division. The group, led by Albert Biermann, has been tasked with giving Hyundai a performance image beyond the occasional car like the Genesis coupe or Veloster Turbo. Its first project, the i30 N, is nearly complete. Unfortunately, it's not coming to the US, though we will be getting our very own N car sometime next year. Now, Biermann and Hyundai will not say what that car is, but all signs point to the Veloster. Hyundai won't comment on future products, but we saw at least three distinct versions of the Veloster testing at Namyang during our visit. There was a standard model with center-mounted trapezoidal exhaust tips. There was a turbo-badged model with two round center-mounted exhaust tips. Finally, we saw what is surely the N model. This had a hidden N badge in the grille (in the same place as the i30 Ns that we saw) and exhaust tips that were pushed to the corners of the bumper. We weren't allowed to take photos of anything, but the new Veloster has the same basic asymmetric shape as before, as seen in some spy photos. The interior looks to be similar to the i30, with a floating infotainment display and a clean and simple layout. Unfortunately, most of the exterior was still covered in camouflage. Despite the parade of cars, there was nothing on the exterior that we haven't seen in spy photos. Other details are scarce, but look for the turbo model to retain the 1.6-liter turbocharged inline four, good for at least 200 horsepower. That should give the N model plenty of breathing room. We believe it will get the same engine as the i30 N, meaning a 2.0-liter turbocharged inline-four making at least 250 horsepower, possibly more. While we didn't get a chance to drive the i30 N, the cars made all the right noises when blasting about. According to Biermann, it was the sound of tuned Hondas and Kias blasting about Hyundai's R&D facility that really kicked things off with N. Engineers were buying other cars since there wasn't much on offer. Hyundai wanted to give people cars they could track and tune and be just as fast as the competition. We have high hopes for both the Veloster N and the N division as a whole. Biermann was formerly the vice president of engineering for BMW's M division and was in charge of the development of the M3, M4, and M6.

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.