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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai i30 N: This is the 271-horsepower hot hatch we won't get

Hyundai has finally taken the wraps off of its very first N-badged car, the i30 N, along with many of the car's features and specs. Visually, the car has subtle changes including larger grilles in the front bumper, a front spoiler with red trim, black headlight housings, new side skirts, a larger rear wing, and a more sculpted rear bumper. The car can also be fitted with either 18- or 19-inch wheels. Inside you'll find heavily bolstered seats, blue buttons on the steering wheel for driving modes, blue stitching on the seats and trim, and aluminum pedals. Performance-wise, the i30 N should be pretty potent with a turbocharged 2.0-liter four-cylinder making 271 horsepower and 260 pound-feet of torque. That's nearly 20 more horsepower than the Focus ST, and about 50 horsepower more than the GTI Sport. The Focus ST does have 10 more pound-feet of torque, and the GTI Sport roughly matches the twist output. The i30 N channels its power through a six-speed manual transmission and electronic limited-slip differential to the front wheels only. View 6 Photos To make the most of all this power, Hyundai bestowed an array of electronic aids. The sportier suspension features electronically adjustable shocks to improve ride or handling depending on preferences. An automatic rev matching system is included for flawless, smooth, quick downshifts. The i30 N also has a variable exhaust system for quiet cruising or loud hustling. All of the above features along with steering feel and stability control sensitivity can be adjusted by selecting one of the car's five driving modes: Eco, Normal, Sport, N, and N Custom. There's even a launch control function. Unfortunately, we won't be getting Hyundai's hot hatch here in America, despite the fact that we already have a version of the regular i30 in the form of the Elantra GT. But we know that Hyundai is working on an N version of the Veloster, and we expect that N car to make the trip Stateside. It will probably have the same engine found in the i30 N, just in a funkier body. And if it has the same engine, we wouldn't be surprised if it comes with most of the i30 N's handling upgrades and gizmos. Related Video: Hyundai Hatchback Economy Cars Performance hyundai elantra gt hyundai i30 Hyundai N

Hyundai keeps building mid-engine Velosters for some reason

Hyundai returned to the Busan Motor Show in South Korea this past weekend with the RM16 concept, a mid-engined prototype that takes the Veloster into even more radical territory. If the idea sounds familiar to you, that's because this is the concept's third iteration. Sadly, it doesn't seem any closer to reaching production. The project was first presented at the same show two years ago as the Veloster RM, packing a 2.0-liter turbo four behind the two-seat cockpit. The concept resurfaced last year in Seoul as the RM15 with even more extreme bodywork. And now it's back again. The engine stays right where it was, helping give the test bed 43/57 front-rear weight distribution. This time, however, the conventional turbocharger is replaced by an electric compressor, similar to the ones you might find in the Audi SQ7 TDI or Bugatti Chiron, and there's an electronic differential to channel its 296 horsepower to the road. The RM16 uses a six-speed manual transmission. The RM16 also features a new front end to put a fresh face on the carbon-fiber bodywork, an active rear wing, and an electronically variable exhaust. All of which is well and fine, but while the prototype is supposed to inform the forthcoming N-badged performance models, we wouldn't hold our collective breath waiting for a mid-engined hot hatch like this in Hyundai showrooms. Related Video: Hyundai Motor Demonstrates its Passion for High-Performance at the 2016 Busan International Motor Show • Hyundai Motor builds anticipation of high-performance 'N' models with RM16 concept • RM16 hints at future Hyundai 'N' model characteristics June 2, 2016 - Hyundai Motor today reinforced its high-performance aspirations with the world premiere of RM16, its latest 'N' model concept, at the 2016 Busan International Motor Show in South Korea. Hyundai Motor's performance-focused exhibits, which included the Hyundai N 2025 Vision Gran Turismo, hint at future N model characteristics. Hyundai Motor's high performance sub-brand 'N' was launched in September 2015, demonstrating the company's commitment to manufacture responsive, intuitive performance vehicles that bring 'Fun to Drive' to a broad range of customers.