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Hyundai hires actor Paul Rudd as pitchman [w/video]

The Dude abides, but his deep voice is going to be coming from your TV a little less. After seven years of his earthiness, laid back actor Jeff Bridges is no longer the voice of Hyundai in the brand's advertising. He has been replaced by comedian Paul Rudd who is already narrating the new commercial for the 2015 Hyundai Sonata.
"We were looking for a voice that could be recognizable and relatable to a new generation of car buyers," said Steve Shannon, vice president of Marketing, Hyundai Motor America, in the company's announcement of the deal. "Rudd can be serious, humorous, informative and entertaining all at the same time."
According to Hyundai spokesperson Derek Joyce speaking to Autoblog, the deal with Rudd goes for the next three years. "He's our tier one voice, and that's going to affect tone" in the company's ads," Joyce said. The first spot with Rudd is titled Co-Pilot, and it stars a backseat driver losing out to the Sonata's navigation system and safety features at every turn. Rudd isn't physically in the commercial but does the ending voiceover. The company wouldn't say when the next ad with the new pitchman might debut.

Hyundai brings in John Pangilinan for SEMA-bound Genesis Coupe

There's little question that Hyundai has emerged as a tuner's favorite, and few have pushed the limits quite like John Pangilinan. The SEMA stalwart is known for turning out candy-colored Korean tuning jobs, and has now teamed up with Hyundai for this bright blue Genesis coupe.
Set to debut next month in Vegas, the JP Edition Genesis Coupe features flared fenders designed by Jon Sibal, a carbon aero kit and custom headlights, topped off by by an Atlantic Blue metallic paint job with custom graphics. But that's just what you can see. Under the hood, the JP Genesis packs an AEM cold air intake, ARK Performance exhaust, turbo downpipe, KW coilover suspension, Whiteline sway bars, ARK strut, 19-inch forged alloys, Toyo rubber and Brembo brakes.
Inside it's got Recaro buckets, a racing harnesses, GoPro camera, Alpine sound system and Katzkin suede and leather upholstery. The finished package will be on display at SEMA, but in the meantime you can scope out the full details in the press release below.

Hyundai recalls Santa Fe Sport for seatbelt warning light

The Basics: Hyundai will recall 34,200 examples of the 2016 and 2017 Santa Fe Sport with production dates between September 1, 2015 and February 12, 2016. The Problem: The front seats' height adjuster mechanism can damage the wiring that controls the seatbelt warning. If this occurs, then owners wouldn't get an audible reminder to buckle up. The problem puts the vehicles out of compliance Federal Motor Vehicle Safety Standard. The Fix: Dealers will inspect and reroute the wires to the proper location If You Own One: Hyundai will begin the recall on May 6. RECALL Subject : Absence of Front Seat Belt Audible Warning Report Receipt Date: MAR 10, 2016 NHTSA Campaign Number: 16V145000 Component(s): SEAT BELTS Potential Number of Units Affected: 34,200 All Products Associated with this Recall Vehicle Make Model Model Year(s) HYUNDAISANTA FE2016-2017 Details Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2016-2017 Santa Fe vehicles manufactured September 1, 2015 to February 12, 2016. In the affected vehicles, the wires in the front seat belt buckle harnesses may be damaged by the seat's height adjuster mechanism, resulting in a failure to provide an audible warning when front seat occupants do not fasten their seat belts. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standard (FMVSS) number 208, "Occupant Crash Protection." CONSEQUENCE: Without a warning to remind the front seat occupants that their seat belts are not buckled, they may forget to buckle their seat belt, increasing their risk of injury in the event of a crash. REMEDY: Hyundai will notify owners, and dealers will inspect and reroute the wires in the front seat belt buckle harnesses to their proper locations, as necessary, free of charge. The recall is expected to begin May 6, 2016. Owners may contact Hyundai customer service at 1-800-633-5151. Hyundai's number for this recall is 141. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.