2004 Hyundai Gl on 2040-cars

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Hyundai will invest $35 billion in autonomy and emerging technologies

SEOUL — Hyundai Motor Group said it plans to invest $35 billion (41 trillion won) in mobility and other auto technologies by 2025, part of which will be directed to an ambitious effort to become more competitive in self-driving cars that has also received government backing. The plan, which Hyundai said encompasses autonomous, connected and electric cars as well as technology for ride-sharing, comes after the automaker and two of its affiliates announced an investment of $1.6 billion in a venture with U.S. self-driving tech firm Aptiv. South Korea's government is also onboard, unveiling more funding for autonomous vehicle technology with President Moon Jae-in declaring on Tuesday that he expected self-driving cars to account for half of new cars on the country's roads by 2030. "The self-driving market is a golden market to revitalize the economy and create new jobs," Moon said in a speech at Hyundai Motor's research center near Seoul. The government intends to spend 1.7 trillion won between 2021 and 2027 on self-driving technology. It expects Hyundai to launch level 4, or fully autonomous, cars for fleet customers in 2024 and for the general public by 2027, an industry ministry official told Reuters. But some experts question whether targets set by the government and the automotive group, which also includes Kia Motors, are realistic given the technological and cost challenges and the lack of home-grown technology. In a 45-page report on future automotive technology, the government acknowledged South Korea lags in some key areas necessary for self-driving cars such as artificial intelligence, sensors and logic chips. "Hyundai has to buy technology from someone else because it lacks software technology. Even though it has a lot of cash, this could become a financial burden if its earnings deteriorate," Esther Yim, an analyst at Samsung Securities, said. Other analysts noted that the prospects for self-driving cars are quite murky. General Motors' self-driving unit, Cruise, said in July it was delaying the commercial deployment of cars past its target of 2019 as tech firms and automakers acknowledge it will take more time and money than they had expected to make autonomous vehicles safe for unrestricted use on public roads. South Korea's government said it would prepare a regulatory and legal framework for autonomous cars and the safety questions they pose by 2024.

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Hyundai Azera large sedan officially dead in America

Hyundai has released its 2018 model year information, and it appears the Azera won't be making the cut for the new year. The large sedan has been cut from the American lineup, though overseas markets will still have access to the car. In fact, those markets will enjoy a fully redesigned model with muscular lines and an upright fascia. Hyundai's reasoning for dropping the Azera model is that other Hyundai models, as well as the current crop of Genesis cars, are becoming more widely appealing. So, basically, the narrow range of consumers that demanded a larger, more "luxurious" vehicle than the Sonata, but weren't willing to make the small jump to a Genesis, is too small to keep the model around. There are a couple of other noteworthy changes in the 2018 Hyundai lineup. The new Accent sedan is still on its way to dealerships, but the Accent hatchback is gone. Since the company hasn't shown an Accent hatch yet, we're not completely surprised by its omission. What is odd is that there's no hint in Hyundai's wording at it being introduced at a later date. Despite that, there's still the possibility Hyundai will simply introduce a hatchback version later, as it did with the Elantra and Elantra GT. And perhaps, in the vein of that i30-based Elantra GT, the Accent hatch could be based on the i20 this time. Speaking of hatchbacks, the Veloster won't have a 2018 model year. Instead, the 2017 model year has been extended through 2018. We of course know that the Veloster isn't going away permanently, since we've seen spy photos of new versions. So we suspect that this long model year indicates that we'll see the new Veloster by the end of this year, or possibly the start of 2018, with a launch a few months after for the 2019 model year. Related Video: