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Hyundai CEO touts new EV platform with mention of a pickup

A couple of years ago, one of the prominent concerns about a saturated EV auto-scape was how carmakers would accentuate brand differences among vehicles converging on a frightening sameness. The cars wouldn't make any noise, they would all emphasize aerodynamics, and they would all basically ride on a battery pancake. So far, the fears have been avoided; a Volvo XC40 Recharge won't be confused for a Ford Mustang Mach-E, for instance, and the Ford won't be confused for a Tesla Model Y. Not only that, but automakers are developing platform strategies that heighten the sameness among vehicle architectures because the architecture is where the expenditure and the profit are greatest. Hyundai's the latest to outline its plans for investors. And part of Hyundai's plan could include adding a full-size electric pickup to the range. The mid- to long-term roadmap is called the Hyundai Motor Way, recently revised with higher targets thanks to the swift uptick in EV sales globally. Business Korea wrote Hyundai Motor Group (HMG includes Kia and Genesis) sold 510,000 battery-electric vehicles in 2022. The conglomerate says it now plans to sell two million EVs annually by 2030, up from a previous estimate of 1.87 million.      The platform that will help make this possible is called eM, an evolution of the current Electric Global Modular Platform (e-GMP) platform under HMG's current EVs. The eM architecture's been rumored to launch under a Kia sedan that might be a spiritual successor to the Stinger. So far, eM is planned for 13 models across the HMG portfolio, using the Integrated Modular Architecture (IMA) that can plug-and-play with more than 80 common modules serving different vehicle segments and sizes. HMG president and CEO Jaehoon Chang said, "In the second-generation platform, the scope of vehicle development extends beyond the mid-sized SUVs covered by the current E-GMP system. It encompasses nearly all vehicle classes, ranging from small and large SUVs to pickup trucks, along with the flagship models of the Genesis brand." Sure, Chang could have been merely noting the eM's potential use cases when he mentioned "pickup trucks." That's not how observers are reading the line. At Kia's investor day last year, the brand said it planned two electric pickups. There have already been reports that Kia's working on a body-on-frame pickup for the Australian market, perhaps called Tasman, utilizing gas and electric powertrains.

Hyundai Genesis Coupe joins the SEMA fray

With several tuned rides already headed to the show, Hyundai finishes off this year's slate with a mean-looking Genesis Coupe from Tjin Edition painted in a searing shade of green. The coupe's 3.8-liter V6 gets a Vortech supercharger and front-mounted intercooler to help push the claimed output to over 500 horsepower. A set of KW coilovers and Baer brakes also make sure the coupe handles and stops just as well as it accelerates. Tjin's custom shade of lime green paint will draw attention to this Genesis Coupe at Hyundai's booth. Once attendees get closer, they can check out the car's tweaked front lip, trunk lid, and rear spoiler from Unique Fabrication. Meanwhile, the interior mixes performance and comfort by combining a roll cage and Alea leather upholstery. The Tijn Edition Genesis Coupe will join Hyundai's other offerings at this year's SEMA Show in Las Vegas on November 3. TJIN EDITION ROUNDS OUT HYUNDAI'S SEMA LINEUP WITH EXTREME GENESIS COUPE FOUNTAIN VALLEY, Calif., Oct. 26, 2015 – Rounding out Hyundai's 2015 SEMA lineup, TJIN Edition RoadShow has revealed details on its convention-defying Genesis Coupe. For Neil Tjin's first official Hyundai vehicle built for SEMA, the builder turned to underground racing for inspiration to create this mad, 500 horsepower racer. The vehicle will be revealed at Hyundai's SEMA press conference on November 3 at 11:30 a.m. PT. At the heart of TJIN's Genesis Coupe is Hyundai's 3.8-liter "Lambda" V6 engine, which has been boosted via a Vortech supercharger kit built by the power gurus from Bisimoto Engineering. With the addition of a free-flowing exhaust system, Vortech front mount intercooler and blow-off valve, the vehicle now produces more than 500 horsepower. With the addition of Rotiform 19-in. 3-piece HUR wheels, custom Baer x CBA Extreme Plus brake calipers and Falklen FK345 tires, the vehicle's stopping power is now on par with its go-fast performance. The vehicle now sits lower on KW coilovers to give a more aggressive stance. Unique Fabrication supplied a custom front lip, rear spoiler and custom trunk lid, and the exterior was finished in a custom Kylie Tjin Axalta green paint job. "The Tjin Edition Hyundai Genesis is the perfect mix of speed and style," said Neil Tjin, president, TJIN Edition RoadShow.

2021 Hyundai Elantra vs. compact sedans | How they compare on paper

Despite the rising popularity of crossovers, the sedan market remains packed and fiercely competitive. It looks like it will stay that way with the introduction of the strikingly redesigned 2021 Hyundai Elantra. And since Hyundai was kind enough to provide plenty of specifications on the new car, we figured we ought to see how it stacks up to some of the latest and greatest small sedans on the market. For this comparison we picked the two best-sellers, the Honda Civic and Toyota Corolla, one of the other recently redesigned sedans, the Nissan Sentra, and a perennial enthusiast favorite, the Mazda3. Below you'll find a chart with all the raw numbers for your perusal. Following that will be our usual break down and analysis of the numbers and any other noteworthy features not included in the chart. Performance and Fuel Economy While the design and chassis are all-new on the Elantra, the base powertrain isn't. It uses a version of the naturally aspirated 2.0-liter four-cylinder shared throughout the Hyundai and Kia line-ups, and it's again paired with a CVT. With 147 horsepower and 132 pound-feet of torque, it's the second least powerful entry for conventionally-powered sedans, only ahead of the sluggish 1.8-liter base engine in the Toyota Corolla. For those looking for a peppy small sedan, the Mazda3's naturally aspirated 2.5-liter has the most power and torque, even ahead of the turbocharged Honda Civic's 174 ponies. On the other hand, the Elantra, which Hyundai says will have better fuel economy than the outgoing model, should get at least 36 mpg combined, and probably better, making it the most efficient non-hybrid of this group. For the best blend of power and efficiency, the Civic is likely the way to go, as its turbo engine can return 36 mpg combined in lower trims. If you want a manual transmission in this body shape, only the Civic and Corolla offer it. A manual transmission is available on the Mazda3 hatchback, and the turbo Civic can also be had with a manual in hatchback or Si forms. A new powertrain for the Elantra is the hybrid. It's unique compared to other hybrids in that it's coupled to a six-speed dual-clutch transmission, rather than an electronically controlled CVT (which is not the same thing as a CVT) or something too complicated to describe in this sentence (the Honda Insight).