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Hyundai Veloster Re:Flex edition hits showrooms with $21,650* MSRP

It's been several months since Hyundai first revealed the Veloster Re:Flex at the Chicago Auto Show. The special-edition of the quirky Korean hatchback features an array of chrome accents and exclusive available Ice Pearl paint along with LED lighting, red or black leather interior, and of course special badging all around, available exclusively with the 1.6-liter naturally aspirated four-cylinder engine and six-speed dual-clutch gearbox.
Limited to just 3,000 units, Hyundai has now released pricing for the Veloster Re:Flex edition at $21,650, plus the standard $810 destination charge, for a delivered total of $22,460. That makes it $3,850 more expensive than the base Veloster (at $17,800 list or $18,610 delivered), but add to that the $1,250 for the DCT and you're already looking at $19,860 delivered. Add on the $1,800 Style Package (all of whose equipment is included in the Re:Flex save the panoramic roof) and you're looking at a delivered price of $21,660, so in the end the actual premium Hyundai's getting for the Re:Flex edition is $800 (plus whatever the missing sunroof is worth to you, because you can't option that separate of the aforementioned Style Package anyway). Details in the press release below.

Hyundai bringing new Veloster model to Chicago

The quirky Hyundai Veloster range is expanding, and we'll see the next take of the Korean automaker's hatchback at the Chicago Auto Show next week. Buried in a release about the company's social media activities, which you can read below, is a line confirming the "reveal of the newest addition to the Veloster lineup."
Mum's the word on what to expect in the world of Veloster, but our best-guess is that it won't be something Earth-shattering. Keep in mind, Hyundai just used the LA Auto Show as its venue to debut the Veloster Turbo R-Spec - a lower-cost, performance-minded version of its hot-ish hatch. Whether or not this new model builds upon the base car (pictured) or the more potent Turbo, remains to be seen.
We'll have the full scoop next week, so stay tuned.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.