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Europe to get next Hyundai Genesis

Hyundai is preparing to make a rather bold move with its Genesis, as reports are now stating that the next-generation rear-drive sedan, which we showed you earlier this week, will be sold in Europe. The first-generation of the Genesis sedan never crossed the pond.
The 2015 Genesis will enter the traditional stomping grounds of BMW, Mercedes-Benz and Audi armed with the same 3.8-liter V6 and 5.0-liter V8 found in the current model. All-wheel drive, a first for the model, will also be available in Europe. "We have to overcome the challenge of competing with established European brands. We expect the Genesis to play a crucial role in improving our brand recognition," Hyundai said in a statement.
Hyundai has done a fair job of changing its image in the US from a budget-minded brand into a legitimate, mainstream competitor that covers a broad swath of the American market, offering cars from the $14,545 Accent to the $61,000 Equus. That movement started in earnest with the Genesis, and it looks like Hyundai is determined to repeat that models success in Europe.

2015 Hyundai Genesis

Hyundai grabbed our attention with its first-generation Genesis. Now, with this second-gen model, the company's job is to keep it. The 2015 Genesis, known internally as "DH," wisely follows in the footsteps of its predecessor, a model that showed the automaker's naked ambition, putting it on the map of not just bargain hunters, but the upwardly mobile, too.
The outgoing Genesis proved Hyundai was capable of producing a premium car of superior quality, complete with a plush interior, handsome looks and a relatively sporty driving demeanor, all for the sort of cut-rate price the brand built its reputation on. The first Genesis worked wonders for expanding Hyundai's allure, opening it up to all kinds of new car shoppers who previously wouldn't have given its other models a second glance.

2018 Hyundai Kona pricing announced: Compact SUV starts at $20,385

We've already had a brief first drive in the 2018 Hyundai Kona, and although associate editor Reese Counts didn't get a lot of time behind the wheel, he walked away generally impressed. The surprisingly sharp driving dynamics and interior quality were especially noteworthy. Here's everything we know about the U.S.-spec Kona. We still need a far more thorough drive of Hyundai's new sub-compact SUV, but at least we know how much one will set you back. Pricing starts at $20,385, including $885 destination, for the base front-wheel-drive SE trim level. That trim, along with the SEL, come with a 2.0-liter naturally aspirated four-cylinder engine and a six-speed automatic. The Limited and Ultimate get a 1.6-liter turbocharged four-cylinder and a seven-speed dual-clutch automated manual. Pricing for the entire lineup is below. The 2018 Hyundai Kona goes on sale in March. All prices include $885 destination charge. SE FWD: $20,385 SEL FWD: $22,035 SEL FWD w/ Contrast Roof: $22,185 Limited FWD: $25,585 Ultimate FWD: $29,585 Adding all-wheel drive adds $1,300 to each price. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Hyundai Kona - U.S. Spec View 34 Photos Hyundai SUV hyundai kona