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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Hyundai Sonata PHEV on sale for $34,600, in some states, at least

Hyundai's first plug-in hybrid vehicle is now available in ten US states, and the even better news is that the car can go the equivalent of a marathon, plus a little change, without using a drop of gas. The South Korean automaker says the vehicle will have a 600-mile driving range and will be able to go 27 miles on electric power alone. Other goodies on the safety front include a blind-spot detection system and rear cross-traffic alerts. The sedan pairs a 2.0-liter gas-powered engine and electric motor that combine for 202 horsepower. The car also delivers an estimated 99 miles per gallon equivalent fuel-economy rating. The model's 9.8-kWh battery is five times the size as the one in the Sonata Hybrid. Exactly how well these cars will sell could be a mystery for a little while, as Hyundai and its sister company Kia have steadfastly refused to disclose hybrid-sales figures and this policy might continue with the PHEV. The Sonata PHEV starts at $34,600 before a potential federal-government incentive worth up to $4,919 kicks in. A "limited" trim runs for $4,000 more. The car, whose specifications were largely detailed last month, will be available for sale in California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island and Vermont. The reason for this limited roll-out, Hyundai executives have said, is that those states have the best charging infrastructure network for PHEVs. No word on when the rest of the country will be able to easily buy the sedan, though folks in the other 40 states can at least put in special orders for the car. Take a look at Hyundai's press release below, and read our First Drive impressions here. Related Video: 2016 HYUNDAI SONATA PLUG-IN HYBRID DELIVERS CLASS-LEADING 27-MILE ALL-ELECTRIC RANGE Exclusive Blue Link Smartphone App Controls Charging Schedule Remotely 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV), Rear Exterior 3/4 FOUNTAIN VALLEY, Calif. November 13, 2015 – This week the 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV) arrives in select dealerships with a competitively priced and compelling product that boasts a class-leading 27-mile All-Electric Range (AER). The 2016 Sonata Plug-in Hybrid offers the efficiency of an alternative powertrain with a unique aerodynamic exterior design, best-in-class total interior volume, premium features and advanced safety technology all at an excellent value.

Hyundai spotted testing Prius-style hybrid

The Toyota Prius has become an automotive icon – maybe less so among actual automotive enthusiasts than with the public at large – to the extent that most anyone on the street would recognize its five-door hatchback form and immediately identify it as a hybrid. Little wonder that Honda tried to emulate it with the second-gen Insight, but while that didn't work out so well for Honda, it looks like Hyundai is preparing to go down the same road with a dedicated hybrid of its own. Our paparazzi on the ground in the Arctic Circle have spotted this protoytpe and tell us what we're looking at is a new Prius-fighter from the Korean automaker. Snapped up high on a transporter truck, you can see the orange high-voltage cables underneath and a label with the letters AE HEV – the latter standing, of course, for Hybrid Electric Vehicle. We wouldn't be surprised if the AE stood for Advanced Experimental or Alternative Energy or something of the sort. Tipped to be based on the same platform as the next-generation Elantra, the new Hyundai hybrid is said to pack a 1.6-liter inline-four working in parallel with an electric motor juiced by a lithium-ion battery pack. It's expected to begin production in the second half of 2016, with a plug-in and possibly other variants to follow a year to a year and a half after its initial launch.