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2019 Hyundai Veloster N Review | Testing Hyundai's hottest hatch in America

WILLOWS, Calif. — Turn 5 at Thunderhill Raceway is notorious, with an uphill approach that launches you toward a blind crest. As you reach the top you see an off-camber curve sweeping off to the right as it drops 1.5 stories before you. And it's at that very moment the car peaks and becomes momentarily weightless. This is where I, and the 2019 Hyundai Veloster N, came in too hot over the summit. As the asphalt dropped away in front of me I expected the Veloster N, pulled by momentum and gravity, to rocket straight into the sand ahead. But then a strange thing happened. The inside wheel tucked in as I yanked the wheel rightward, the nose jerked starboard, and the Veloster N hunkered down and pulled me through the turn like a loyal sled dog. This is evidence that the Veloster N is very much the spiritual successor to the inexpensive, tossable, front-drive compact heros of a generation ago. Race tracks swelled with Acura Integras, Nissan Sentra SE-Rs, Toyota Celicas, and the like. You could drive them to work like a responsible citizen during the week, and autocross every weekend. The Veloster N is a key part of the final phase of Hyundai's grand plan in the U.S. market. In the late 1980s, they entered the market with rock-bottom prices but not much else. By the 2000s, a focus on quality led to the 10-year, 100,000-mile warranty. And by the 2010s, styling became a focus, enticing customers to buy cars with their hearts. But making Hyundais fun to drive? That's the N line's job. N stands for Namyang, the location of Hyundai's R&D center in South Korea, as well as Nurburgring, where dynamic testing of its N cars took place. And yes, that's cars as in plural. The first N model, the i30N, has already become very well respected as a serious sporting machine in Europe. Savvy observers might note that the i30 is sold as the Elantra GT in the U.S., but Hyundai says the i30N will remain exclusive to Europe. Instead, they've developed the Veloster N specifically for the Korean and North American markets. And with a lower profile, it puts down even better numbers than its European cousin. The Veloster N comes in two flavors, both powered by a 2.0-liter direct-injection turbo four. Standard trim churns out 250 horsepower, 49 more than the Veloster Turbo, put down through 18-inch alloys wrapped in Michelin Pilot Super Sports perched at the ends of electronically controlled dampers.

Hyundai's bizarre pooping robot baby pitches new Sonata

There are certainly some very weird auto ads out there, but a new challenger is entering the ring with Hyundai's absolutely bizarre Exobaby commercial for the latest Sonata. Blending inspiration from the video game Mega Man, the classic 1970s TV show The Six Million Dollar Man and a waking nightmare, Exobaby falls very deeply into the uncanny valley. Its proportions and movement come off as just slightly distorted, and the result is a baby that's more creepy than cute for this ad. Things get even odder just a few seconds in when the robo-toddler poops. Ostensibly, the Exobaby ad is supposed to show off all of the high-tech features on the Sonata, but many viewers are just going to be left trying to figure out what they're watching. If you need just over a minute of weird advertising to lift your day, then this Hyundai commercial must be seen. Related Gallery 2015 Hyundai Sonata News Source: HyundaiWorldwide via YouTubeImage Credit: Related images copyright Hyundai Marketing/Advertising Weird Car News Hyundai Videos Sedan car ads

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury