2014 Hyundai Veloster Re Flex on 2040-cars

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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

Hyundai brings 1,000-hp Genesis Coupe to SEMA, and plenty more [w/video]

Hyundai has a thirst for horsepower. How else could we explain the scene you see above, in which there exists a 708-horsepower front-wheel-drive Sonata tuned by Bisimoto (black and white, above left) powered by Hyundai's 2.4-liter Theta II engine? Or the little red number you see hiding in the background, which, at an even 1,000 horsepower, is "the most-powerful 2.0-liter Genesis Coupe ever built," says Hyundai?
In addition to those two powerhouses, the white Sonata (above right) was styled by John Pangilinan to "[connect] Los Angeles street art culture with automotive enthusiasts," whatever that means, and it joins an ARK Performance-tuned Genesis Sedan meant to go head-to-head with Mercedes AMG and BMW M and another Genesis Sedan tuned by Toca Marketing Group with a twin-turbo'd 5.0-liter Tau V8.
All in, that's five heavily modified vehicles being shown at the 2014 SEMA Show by Hyundai (not to mention any more customs not actually sponsored by the automaker itself), and each of them is pretty successful as far as we're concerned. Check them all out for yourself in the image gallery above, and read all the details in the press release below, where you'll also find a video of the builders discussing each of their creations.

Hyundai i30 N getting 'fastback' variant

Overseas, the Hyundai i30, known as the Elantra GT here in America, has three total bodystyles. The first of course is the hatchback that we have here, and the other two include a wagon and a "fastback." The latter is basically a sedan with a liftback. It's also apparently the next Hyundai to get the N treatment based on these spy photos. There's no question this i30 fastback is an N. It has huge wheels and bright red brake calipers. The side skirts and rear bumper are more aggressive. And, like the normal hatchback and the Veloster N, it has a triangular rear light. But, unlike those two cars, this triangular light appears to be a rear fog light instead of a center high-mount brake light. This i30 N fastback also has the wide-set dual exhaust outlets of existing Hyundai N models. One major deviation we see on this fastback is the lack of a large rear wing. Both the i30 N hatchback and the Veloster N have large wings at the trailing edge of their respective roofs that just barely walk the line between classy and garish. The fastback seems to lack any wing at all, opting instead for just the little lip of the trunk lid found on the standard fastback. It could be that there's a bigger lip spoiler hidden under this prototype's wrappings, but that's still not a wing. Whenever the fastback does arrive, perhaps within a year, it will likely have the same two engine options available on the i30 N hatchback: a base version of the 2.0-liter turbocharged four-cylinder making 247 horsepower and a hotter iteration making 271 horsepower. The latter of these is the only available engine in the American Veloster N. And it's safe to say we won't be seeing the i30 N fastback in America. Hyundai has already made it clear that the i30 N hatch isn't coming to the U.S., despite the fact we get the normal i30 hatch. Since there's no Americanized i30 fastback, there's effectively no chance Hyundai would try to certify the body style solely for a niche model like the N. Related Video: Featured Gallery 2018 Hyundai i30 N Fastback spy shots View 19 Photos Image Credit: CarPix Spy Photos Hyundai Hatchback Performance Sedan i30 hyundai i30 Hyundai N