2014 Hyundai Veloster Base on 2040-cars

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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Recharge Wrap-up: Uber app for Apple Watch, Hyundai brings ix35 Fuel Cell to Australia

Uber has updated its app to support the upcoming Apple Watch. Users will be able to hail a car with a single tap directly from the wearable device. The Uber app for the Apple Watch will also let the user check on the driver's progress. The Apple Watch launches on April 24. Read more at iPhone Hacks. The Place at Terracina in Austin, Texas will offer Car2go services onsite. Through a partnership with real estate group MC Companies, the carsharing service will have six dedicated parking spots at the community's entrance for residents and other nearby users. "We know our residents will benefit from the Car2Go service and hope it helps them share the good life with others," says MC Companies Vice President of Marketing Eric Brown. Read more in the press release from MC Companies below. Hyundai has debuted the ix35 (Tucson) Fuel Cell in Australia. Along with giving Australia its first hydrogen vehicle, Hyundai is also unveiling a solar hydrogen refueler. The refueling station, located at Hyundai's Sydney headquarters, uses solar power to run the electrolyzer to make hydrogen from water onsite. Hyundai's Bill Thomas told 3AW that a future where most vehicles on the road are powered by hydrogen is "a way off. We're working on our next-generation fuel cell vehicle which we're hoping to bring out in 2018, but even at that stage, we're only talking in small numbers." Listen at 3AW, and read more at RenewEconomy. MC Companies Partners with Car2Go Brings Innovative Service to The Place at Terracina with Car2Go SCOTTSDALE, Ariz., March 31, 2015 /PRNewswire/ -- Cars are a costly investment. We can't all buy our own and we understand that life can get in the way of being financially stable enough to purchase one. Living expenses, bills and unexpected costs pop up all the time. Car 2 Go is making it easy to have access to a car no matter what life throws at you. MC Companies is teaming up with Car2Go to bring this convenient service to The Place at Terracina. Car2Go now has six spaces for cars to be dropped off and picked up at the entrance of the community and this is the furthest North location that Car2Go has in the city. This provides residents, and people in the area, with shared vehicles to help them navigate through their days with ease. "We are excited to have Car2Go on our property and can't wait to share it with our residents," says community manager Rachel Sypho.

2019 Hyundai Santa Fe can be unlocked and started with a fingerprint

Hyundai has unveiled a system that lets drivers unlock and start a vehicle using their fingerprints. The tech is built into the door handle and ignition button of the new 2019 Santa Fe SUV, showcased at an auto show in China last week. Multiple owners will be able to register their encrypted fingerprint data for the same vehicle, according to the South Korean automaker. And, depending on the person, the car will then automatically adjust seat positions and the angle of the rearview mirrors. A future update could also allow the biometric system to add personalized temperature, humidity, and steering settings, Hyundai said. For now, the company is planing to limit the feature to China upon its launch in the first quarter of 2019. The original report on the feature in the Korea Herald says users can unlock or start the car "without keys," but it's unclear whether that means it can be used in complete absence of the car's key fob. Related: In China, your car could be spying on you for the government The fingerprint sensor uses human capacitance to pull off the trick, differentiating between the electricity levels in different parts of the finger to prevent hacking or faked fingerprints. Hyundai said the system — which receives your encrypted fingerprint data from the touch sensor in the handle before unlocking the car — has an error rate of 1 in 50,000. (That's the same figure touted by Apple for its Touch ID tech for iPhones, iPads and select MacBooks.) The Santa Fe's other tech includes a rear occupant alert system, which uses ultrasonic sensors to detect the movements of children in the back to avoid anyone being left behind. The car also comes equipped with Chinese internet giant Baidu's voice recognition system and a wireless phone charger. This isn't the first time fingerprints have been used to start cars, but the unlocking tech has never before been baked in to a vehicle's door handle. Tesla Model 3 owners are also already using their smartphone as a car key while the rest of the industry (including Hyundai) is busy building a virtual smartphone key standard that could popularize the tech. Elsewhere, Hertz recently brought biometric data to car rentals at Atlanta International Airport.By Saqib Shah for Engadget.Related Video: