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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

2019 Hyundai Kona Electric gets 250-mile range rating in the U.S.

Let's get the most salient details out of the way: The Hyundai Kona Electric will show up in California in the fourth quarter of 2018, and other "ZEV-focused states" will soon follow. We'd expect to see the Kona EV in dealerships along the East and West Coasts and in New England in early 2019. It'll have an estimated range of 250 miles from its 64 kWh lithium ion battery pack. Its electric motor sends 201 horsepower and 291 pound-feet of torque to the front wheels. Other markets get a lower-cost, entry-level model with less power and range, but the U.S. will only get this lone range-topping version. View 15 Photos Those specs put the U.S. Kona EV squarely into the thick of the burgeoning electric vehicle market, where it will compete with cars like the Chevy Bolt EV (238-mile range) and Tesla Model 3 (up to 220-mile range). The Nissan Leaf has a much lower 151-mile range. The Kona EV can be fully charged at Level 2 in in a little less than 10 hours. DC fast charging capability is standard on the Kona, and it can go from zero to an 80 percent charge in less than an hour. Cargo capacity stands at 19.2 cubic-feet, which is identical to the gas-powered Kona. The EV also benefits from a standard multi-link rear suspension setup in place of the standard gas-powered, front-wheel-drive model's low-tech torsion beam system. Normal, Eco, and Sport drive modes alter the steering feel and powertrain programming to either emphasize acceleration and performance or maximize range. Hyundai didn't make sweeping changes to the look of the standard Kona in its conversion into an electric vehicle. The helmet-shaped grille of the standard car gives way to a more aerodynamically efficient design with lightly debossed slashes and dashes. The door covering the charging port is also housed in the grille. Split lighting units remain front and rear, and thick plastic cladding lends a utilitarian look to the lifted hatchback profile. It doesn't scream 'electric vehicle' like the Toyota Prius or Hyundai's own Ionic, but differs sufficiently from the gas-powered Kona to make it easy to spot on the road. The rest of the Kona EV package is well-sorted for daily driving duties. A full suite of active and passive safety systems come standard as part of the Hyundai Smart Sense package, including forward collision avoidance with pedestrian detection, rear cross-traffic collision avoidance, blind-spot warning, and lane-keeping assist.

Autoblog Minute: Toyota factories closed after explosions in China

Fallout from explosions at the port city of Tianjin halt Toyota production in two of its nearby Chinese factories. Autoblog's Adam Morath reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] Fallout from explosions at the port of Tianjin halt Toyota production in two of its Northern Chinese plants. I'm Adam Morath and this is your Autoblog Minute. Two of Toyota's plants are closed following the deadly explosions that hit the busy port city of Tianjin, China. The Associated Press reports over 100 people dead, hundreds injured and many still missing. According to the Japanese automaker 50 Toyota employees were injured in last weeks [00:00:30] event and they plan to shut down production in their Chinese plants until Wednesday. Various automakers were also affected, including Renault and Hyundai who claim a significant loss of vehicles. As the Chinese government works to investigate the cause and fallout of this tragedy our thoughts are with the victims and their families. For Autoblog, I'm Adam Morath. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.