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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

An inside look at Rhys Millen's new Pikes Peak Unlimited racer [w/video]

Wider, Lower And Decidedly More Sinister
Rhys Millen was sitting on a cooler whittling away at a piece of aluminum when I first arrived at the expansive skidpad at the California Proving Grounds, owned by Hyundai, located in a desolate part of the California desert about a dozen miles east of Mojave. By the time I had walked over to the accomplished driver for introductions, he had picked up a piece of sandpaper and begun to arduously file away at the alloy's rough edges, smoothing them masterfully.
He was focused on the job, but I politely interrupted him and asked what he was making. Ryhs looked up, smiled, and then grabbed a few zip-ties and asked me to come over to the new Hyundai RMR PM580-T, destined for the Pikes Peak International Hill Climb in just two short weeks, raised on its air jacks just a few yards away.

Hyundai i30 comes to America as the 2018 Elantra GT

At last year's Paris Auto Show, Hyundai revealed its clean and classy i30 hatchback, with the promise that it would arrive in the US as the Elantra GT. The company has fulfilled that promise and then some, bringing us the same attractive hatch, but with even more power. Visually and structurally, the car is pretty much identical. The lines aren't fussy, and the look is more upright than its predecessor. The interior is reasonably attractive, but we wish the infotainment display was better integrated with the dash like the Elantra sedan's dash. View 52 Photos The big differences are under the hood. The European i30 features an array of gas and diesel engines, and the most potent of which produced only about 140 horsepower. In the United States, the least powerful Elantra GT is the naturally aspirated 2.0-liter inline-4 that makes 162 horsepower. And if that's not enough, a Sport version will be offered with Hyundai's 201-horsepower turbocharged 1.6-liter. The Elantra GT Sport, like its sedan counterpart, also picks up a few other improvements. It trades in the standard hatch's torsion bar rear suspension for a multi-link set-up. It also moves up to 18-inch alloy wheels, instead of the standard 17-inch alloys, and larger front and rear disc brakes. The interior gets some sportier accoutrements, too. View 6 Photos All Elantra GTs will be available with a number of premium options, including leather, dual-zone climate control, cruise control with start and stop functionality, automatic emergency braking, and lane keeping assist. You'll also be able to use Hyundai's Blue Link Alexa feature. Interested buyers will be able to check out an Elantra GT at dealer lots this summer, but Hyundai has not yet released pricing. Related Video: Related Gallery 2018 Hyundai Elantra GT | 2017 Chicago Auto Show View 9 Photos Image Credit: Hyundai Chicago Auto Show Hyundai Hatchback Economy Cars