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Head of the class | 2017 Hyundai Ioniq Electric First Drive

With the Ioniq family, Hyundai has cooked up a recipe that looks really good on paper. As with the pair of hybrid models, the Ioniq Electric combines a high level of efficiency with a nice price and styling that is neither drab nor audacious. This is uncharted territory for Hyundai, though. The dedicated platform shared by this trio of electrified vehicles is completely new, and the electric version is the brand's very first battery-electric vehicle. Hyundai's approach means the Ioniq can carve out its own space in the market and capture the attention – and dollars – of eco-minded buyers on a budget. The three Ioniq offerings are all very similar, both in appearance and in underlying technology. The Ioniq Electric, though, is the only one without a gasoline engine (and, for that matter, without the six-speed dual-clutch transmission the hybrids use). For propulsion, it relies solely on its 88-kW (118-horsepower) electric motor, which provides 215 pound-feet of torque. A 28-kWh battery pack supplies the energy, giving it a respectable 124 miles of driving range between charges. "Wait a minute, Scoob," you might be saying. "Only 124 miles? The Chevy Bolt goes 238 miles on a full battery." Yes, that's right. The Bolt is kind of a young, tough shark swimming in the same waters into which Hyundai is dipping its toes. The Bolt, though, has a starting MSRP of $37,495, which is a big sack of ducats for a compact car. It's also $7,160 more than the Ioniq Electric. We'll revisit the price in a little bit. Same as in the hybrids, the Ioniq EV's interior is attractive and comfortable. The seats are supportive, and it's easy to find a cozy position behind the adjustable steering wheel. Taller occupants might find headroom in short supply, at least in models equipped with a sunroof. The materials are all attractive and nice to the touch, tiller included. The digital instrument cluster is fairly simple, and toggles on the steering wheel allow you to put the information you want right in front of you. The 7.0-inch central touchscreen is attractive, although the large amount of information and features available in the various menus could be a little difficult to navigate for some. Others will appreciate the ability to monitor their energy usage, customize settings, find charging stations, and project their smartphone onto the screen via Apple CarPlay or Android Auto. There's even available wireless charging for phones that support it.

Hyundai and Aptiv enter self-driving joint venture

Hyundai Motor Group and Aptiv are creating a 50:50 autonomous driving joint venture valued at $4 billion. In an announcement, Hyundai said the venture plans to begin testing fully driverless vehicle systems in 2020 and to "have a production-ready autonomous driving platform available for robotaxi providers, fleet operators, and automotive manufacturers in 2022." Under the terms of the agreement, Hyundai Motor Group affiliates Hyundai Motor, Kia Motors and Hyundai Mobis — which debuted the self-driving concept vehicle seen above earlier this year at CES — will collectively contribute $1.6 billion in cash and $0.4 billion in vehicle engineering services, R&D resources and access to intellectual property. Aptiv, which was formerly known as Delphi Automotive, will contribute its autonomous driving technology, intellectual property, and approximately 700 employees focused on the development of scalable autonomous driving solutions. According to a statement on the joint venture, Aptiv says it currently operates more than 100 self-driving vehicles, a number of which are part of a commercial deployment in Las Vegas. The company says it has provided more than 70,000 paid autonomous rides and has maintained a rating of 4.95-out-of-five stars. The company will be headquartered in Boston and have so-called technology centers located across the United States and Asia. Green Hyundai Kia Transportation Alternatives Technology Autonomous Vehicles aptiv

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.