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Hyundai to unveil hydrogen fuel cell semi truck

Small interconnected hexagons surround the lit-up badge on the nose of Hyundai's new semi-truck. Though some might see the angular lines as part of a simple grille design, Hyundai portrays it as a scientific symbol of what the truck is all about. The teaser above is the first look at the company's newest fuel cell electric vehicle. Hyundai has been experimenting with and producing fuel cell-powered products for years already. The Tuscon ( ix35 in other markets) is historic in that it's one of the only complete hydrogen vehicles to make it to market. The Nexo, which we had the chance to drive, is the company's first dedicated fuel cell platform, and a recent partnership with Audi demonstrates just how serious Hyundai is about the technology. The next step is applying it to commercial vehicles. While this is simply a teaser, the truck will officially debut at the IAA Commercial Vehicles show, which takes place from September 20 to 27 in Hanover, Germany. Hyundai held back on details, but the sketch does show the truck with numerous aerodynamic pieces, including a streamlined cabin, spokeless dish wheels, a spoiler and a "side protector" that runs alongside the truck and tucks the wheels underneath. At the event, Hyundai will announce official figures and specs on the truck. It is slated to hit the market in 2019, but as of now, it is expected to be in European markets only. Check back for updates soon. Related Video: News Source: Hyundai Green Misc. Auto Shows Hyundai Alternative Fuels Technology Emerging Technologies Truck Commercial Vehicles Electric Hydrogen Cars semi truck iaa

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.

The 2017 Hyundai Ioniq Hybrid starts at $23,035

Good news, green-car fans: The Hyundai Ioniq Hybrid starts at $23,035. That means it not only manages better fuel mileage than the segment-leading Toyota Prius, it's also around $2,000 less expensive. Or, for $30,035, an Ioniq buyer can choose to go full electric, cutting the gasoline umbilical cord entirely. The Hyundai Ioniq Hybrid scores an EPA-estimated fuel mileage rating of 58 miles per gallon combined in its least-expensive Blue trim level. Stepping up to the SEL trim will add an extra layer of luxury goodies for $24,785, and the top-level Limited model will cost $28,335. Those two models earn EPA ratings of 55 mpg combined, which is still better than the 52 mpg combined estimate for the Prius. Hyundai's Ioniq Electric is the most efficient vehicle sold in America, with an EPA-rated MPGe (miles per gallon equivalency) of 136. Its range, though, is only 124 miles, which will certainly limit its usability for some potential buyers. We've heard that an updated Ioniq Electric will come by 2018 with a range of over 200 miles, which would allow it to properly compete with the Chevy Bolt and upcoming Tesla Model 3. Toyota doesn't currently off a fully electric Prius, though the $27,985 Prius Prime does get a plug for extended EV-only driving. Hyundai has yet to announce a price for the plug-in hybrid version of its Ioniq hatchback, though we do know it will travel up to 31 miles on electricity alone. Related Video: