Hyundai Tucson Gls on 2040-cars

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2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.

2019 Subaru Ascent, 2019 Hyundai Santa Fe earn highest IIHS safety ratings

Two important crossovers introduced this year, the 2019 Hyundai Santa Fe and 2019 Subaru Ascent, have finally been crash tested by the IIHS, with both receiving a Top Safety Pick+ rating. Both crossovers earned the highest score of "Good" in every crash test, including the tricky passenger small overlap frontal test. Each comes with forward collision prevention technology that adequately warns the driver, and can bring the car to a complete stop before hitting an object at speeds up to 25 mph. View 72 Photos One of the other key tests to merit the Top Safety Pick+ award is headlight performance. In this case, each gets a "Good" rating to earn the award, but there's a caveat. Only high-end versions of each vehicle have highly rated lights. On the Subaru Ascent, the "Good" headlights are LED units on the Limited and Touring trims, and the Hyundai's are LED units that come with the Limited and Ultimate trims. The lower trim levels of both vehicles come with halogen headlights. The Ascent's halogens were rated "Poor" for not providing enough illumination while also causing glare for oncoming drivers, while the Santa Fe's lights were rated "Marginal," the next highest rating from bottom, for simply not illuminating enough, but they didn't cause glare. View 65 Photos While this doesn't apply to a Top Safety Pick+ rating, the Subaru Ascent has one additional commendation. The IIHS also evaluates how easy it is to access LATCH anchors for mounting child seats in a car, as well as how many there are. In this case, the three-row, family-friendly Subaru received the "Good" rating and a "+" for having extra anchors for more placement flexibility. The two-row Santa Fe just received an "Acceptable" rating in this regard, the second highest rating from IIHS. Related Video:

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.