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Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion

Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to targeting the non-plug-in fuel economy leader. Why else would some mysterious Hyundai prototypes be cruising through the desert hills with a few Priuses in tow?
Our photographers believe these mules hint at an all-new hybrid model, which makes us think of the Blue Will concept from the 2010 Detroit Auto Show. At the time, Hyundai said the concept could be a preview of a future dedicated hybrid that would compete with the Prius.
We don't know what it all means for sure, but our spy photographers found four heavily modified Elantra GT prototypes driving around with a standard Prius and a Prius V. As if that wasn't enough of a clue, the four changed Elantras represent different approaches Hyundai might be using to go after Toyota, since there were two versions driving by our photographer's lenses, with different rear extensions indicating that both the standard Prius and the larger V might be in Hyundai's sights.

Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Hyundai testing Sprinter-style commercial van

Commercial vehicle sales are a key component to the success of many automakers, and in its persistent drive to become one of the largest in the world, it's a segment Hyundai can't very well ignore. But while it offers the i800 and H-series vans overseas, it hasn't offered anything bigger than a Tucson or Santa Fe in North America since the demise of the Entourage and Veracruz. That could all change in the near future, however, if these latest spy shots are anything to go by.
Pictured undergoing testing in Europe, this Hyundai commercial van prototype looks to be about the size of a Mercedes-Benz Sprinter or Ram ProMaster. There's little we can tell from these disguised spy shots at the moment, other than to note that this Hyundai is big and has small wheels, in typical European van style. We can't even tell if this is front-, rear- or all-wheel drive.
Of course, we have no indication at this point whether the van pictured here will make the transatlantic voyage to American showrooms. But with Mercedes having led the Euro van charge with the aforementioned Sprinter, and with the likes of Ford, Ram and Nissan all following suit, it seems possible. However, between the upgrades to service departments often necessary to accommodate such large vehicles and the sales retraining necessary to court commercial truck customers, doing so wouldn't simply be a plug-and-play operation - it would undoubtedly take a great deal of effort and money.