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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Hyundai Sonata PHEV on sale for $34,600, in some states, at least

Hyundai's first plug-in hybrid vehicle is now available in ten US states, and the even better news is that the car can go the equivalent of a marathon, plus a little change, without using a drop of gas. The South Korean automaker says the vehicle will have a 600-mile driving range and will be able to go 27 miles on electric power alone. Other goodies on the safety front include a blind-spot detection system and rear cross-traffic alerts. The sedan pairs a 2.0-liter gas-powered engine and electric motor that combine for 202 horsepower. The car also delivers an estimated 99 miles per gallon equivalent fuel-economy rating. The model's 9.8-kWh battery is five times the size as the one in the Sonata Hybrid. Exactly how well these cars will sell could be a mystery for a little while, as Hyundai and its sister company Kia have steadfastly refused to disclose hybrid-sales figures and this policy might continue with the PHEV. The Sonata PHEV starts at $34,600 before a potential federal-government incentive worth up to $4,919 kicks in. A "limited" trim runs for $4,000 more. The car, whose specifications were largely detailed last month, will be available for sale in California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island and Vermont. The reason for this limited roll-out, Hyundai executives have said, is that those states have the best charging infrastructure network for PHEVs. No word on when the rest of the country will be able to easily buy the sedan, though folks in the other 40 states can at least put in special orders for the car. Take a look at Hyundai's press release below, and read our First Drive impressions here. Related Video: 2016 HYUNDAI SONATA PLUG-IN HYBRID DELIVERS CLASS-LEADING 27-MILE ALL-ELECTRIC RANGE Exclusive Blue Link Smartphone App Controls Charging Schedule Remotely 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV), Rear Exterior 3/4 FOUNTAIN VALLEY, Calif. November 13, 2015 – This week the 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV) arrives in select dealerships with a competitively priced and compelling product that boasts a class-leading 27-mile All-Electric Range (AER). The 2016 Sonata Plug-in Hybrid offers the efficiency of an alternative powertrain with a unique aerodynamic exterior design, best-in-class total interior volume, premium features and advanced safety technology all at an excellent value.

2019 Hyundai Nexo Quick Spin Review | A better hydrogen fuel cell crossover

PYEONGCHANG, S. Korea — When we travelled to South Korea to test out the new Hyundai Santa Fe, we also got a chance behind the wheel of the new hydrogen-powered Nexo fuel-cell SUV. Hyundai unveiled the Nexo at CES in January as a replacement for the Tucson Fuel Cell, which logged miles and gathered data in 18 countries over the course of its generation. The Nexo is an improvement: It's more efficient, packed with smarter driver assistance technologies and, in our opinion, is more attractive. With a clean an uncluttered exterior, it has a familiar crossover profile, but the front end, is a little more unique with a large grille and uber-thin lighting tucked high under the front of the hood. The rear end offers a lot of blank sheet metal, which looks fetching in white. Aerodynamic vents behind the rear quarter windows open up at the back of the car beneath a sporty-looking spoiler. But it's the clean, sustainable future that its hydrogen fuel may provide that's most important. Which is not to diminish the benefits battery electric cars offer in the interim — and likely for the foreseeable future — but renewable electricity is intermittent. So how does one store massive amounts of clean electricity for long periods to use when it's not readily available? Hydrogen electrolysis – using an electric current to decompose regular water into oxygen and hydrogen. The beautiful thing about the abundant element is that it can be converted back to electricity, either on a grid-scale, or in the fuel cell of a passenger vehicle. (The less beautiful thing is how to store hydrogen safely, but that's another story.) Our first stint inside the vehicle took place in the back seat, where we had plenty of legroom and clean surroundings. The interior was white and grey with matte silver metallic trim. The plastics in the Nexo aren't particularly soft, but somehow Hyundai makes them look premium with fine grains and patterns — one of the tricks Hyundai uses to make its affordable cars feel like higher-end automobiles. We were comfortable back there, especially with rear seat heaters to ward of the winter chill in the Korean mountains as we drove past the Winter Olympics in PyeongChang. When it came our turn to get behind the wheel, we felt right at home in the comfortable driver's seat. The steering wheel was attractive in its two-tone leather, and smooth to the touch.