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Hyundai now on the electric offensive to catch up with Tesla

SEOUL — Hyundai, an early backer of hydrogen cars, has watched the electric rise of Tesla, including on its home turf. Now's it's going on the offensive in the battery-powered market led by its U.S. rival. The South Korean company plans to introduce two production lines dedicated to electric vehicles (EVs), one next year and another in 2024, according to an internal union newsletter seen by Reuters. Euisun Chung, leader of the Hyundai Motor Group conglomerate that also includes Kia Motors, has also held a series of meetings since May with his counterparts at Samsung, LG and SK Group, which make batteries and electronic parts. The purpose of the talks, which were publicly announced, was for Hyundai to try to secure batteries at a time of tight supply as the race for EVs intensifies, according to several industry sources. Those manufacturers also supply the likes of Tesla, Volkswagen and GM. Hyundai told Reuters it was collaborating with Korean battery suppliers "to scale up" its electric car production efficiently. It declined to comment on any plans to introduce dedicated production lines. Samsung, LG and SK declined to comment. The moves indicate the carmaker is moving aggressively to expand its electric capacity, days after Chung announced on July 14 that Hyundai Motor Group aimed to sell 1 million battery EVs a year and grab a global market share of over 10% by 2025. There's some way to go; Hyundai Motor Group sold 86,434 battery EVs last year, according to data from industry consultant LMC Automotive. That was above the 73,278 sold by Volkswagen Group but behind the 367,500 delivered by Tesla. Hyundai, the world's No.5 automaker together with Kia Motors, said its agility allowed it to lead the charge into EVs. "We are certain Hyundai is never going to fall behind," it added. No Kodak moment A senior Hyundai insider, who declined to be identified because of the sensitivity of the issue, said the company had not been concerned about Tesla when the Silicon Valley company was producing high-end cars. But it became more worried when Tesla brought out a cheaper Model 3 in 2017, according to the insider, who described it as a "strategic victory." No traditional automaker has been successful yet in catching up with Tesla, which retains an edge in battery and software technology.

Amazon Prime will now bring you a Hyundai, but you can't keep it

We already rely on Amazon Prime to bring us necessities like food, clothing, and five-pound Hershey bars, so why not entire cars? Hyundai is going to try that, although only to quickly bring you a car to test-drive. There's no one-click ordering for Elantras yet. The program, called "Prime Now. Drive Now", is an extension of the Prime Now fast delivery service that brings certain items to people in select areas in under two hours. It's available this weekend and next, only to people in Los Angeles and Orange County. Prime members can hop online and schedule a time between 9 am and 7 pm, Saturday or Sunday, and designate a preferred location for the test drive. After that, a "trained expert" will be sent with a 2017 Hyundai Elantra for the potential customer to try out for 45 to 60 minutes. If after that they want to purchase an Elantra, the expert can then direct them to a local Hyundai dealer to complete the transaction. This is an interesting approach to reaching consumers and could have benefits for them. People who are too busy to visit a dealer for a test drive can schedule a more convenient time and place to try the car. For people who get stressed out with the dealer experience and the pressure to purchase a car (which is, like, everyone) this could also be a more comfortable way to look at one. It's also a clever way for Hyundai to sort of circumvent its dealers while still letting them handle the final sale, a sort of indirect direct-sales solution. On the flip side, this program means consumers may only try the car that arrives at their door, and there's a decent chance that it will be a high trim with options and features that they might not want or be able to afford. It might still require some shopping around at the dealer to see what the different trim levels and options are like. Though only a limited trial for now, it will be interesting to see if Hyundai continues the program, and having more test-drive options can't hurt. Related Video: Featured Gallery 2017 Hyundai Elantra View 51 Photos Image Credit: Hyundai Hyundai Car Buying Sedan Amazon amazon prime

Hyundai Veloster N reveals menacing grille, big wing

Once again, the Hyundai Veloster N has been spotted at the 'Ring. This time, though, the car was sporting considerably less camouflage, giving us our best look yet at the first N car for the United States. The first thing most people will notice is that the top-spec Veloster will feature a massive black grille, just as the outgoing Veloster Turbo had. It does differ from the old one in that the far corners have been brought up higher and squared off to bring it inline with the new "cascade" corporate grille. The greenhouse is more visible now, too. And like the grille, it has been squared off a bit at the rear corners. It appears there's more glass, either due to the roof being raised slightly, or the window sills being dropped. The back of the Veloster N may reveal the most, though. This car gives us our first uninhibited glimpse at the rear wing, and it's a big 'un that closely hugs the bodywork on each end. The triangular shape in the middle suggests it will have a brake light similar to the i30 N. We can also finally see the taillights better. They're more horizontal than the previous car's, and they're also mounted flush to the window seam. Looking closely, we can see that they extend forward, still hugging the rear window, and the edge leads into a arching line created by the side windows. The rear glass is interesting, too, because there's just a single rear pane, rather than the old model's split glass similar to the Honda CR-X, Toyota Prius, and Hyundai Ioniq. The rear bumper also features an aggressive diffuser design in the bottom, and, as with the i30 N, there is a red accent line. We'll probably see another red line at the front. The exhaust has two outlets on each end as well, which is further indication that this is the N model and not a standard Veloster or Veloster Turbo. Since we won't be getting the i30 N in the U.S., we wouldn't be surprised if the Veloster N carried the same turbocharged four-cylinder as that car, which produces 271 horsepower and 260 pound-feet of torque. After all, if the i30 N isn't sold here, there's no reason not to hamstring the Veloster to keep it from cannibalizing sales. Continuing on that line of thinking, it will likely use the same front-wheel-drive system with limited-slip differential and six-speed manual transmission. We also expect to see a full reveal of the Veloster line later this year.