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Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.

Hyundai planning pure electric Genesis model

The market for luxury EVs is set to grow bigger by at least one model. The latest is set to come from Genesis, the new luxury brand launched by Hyundai. The news, according to Reuters, was revealed by the brand's chief executive Manfred Fitzgerald at the Busan Motor Show in South Korea. "We will definitely go as Genesis brand down the road of alternative propulsions and it is very, very obvious that EV is definitely on the map," said Fitzgerald "I think full electric cars will be the future in the auto industry." The executive stopped short of providing further details or a timeline for the EV's eventual launch, however it's not the first alternative powertrain the brand will offer. The G80 (pictured) is set to gain a diesel version to join the existing gasoline model, aimed principally at the vital European market that Genesis' key rivals call home. The electric Genesis would join a growing field of luxury EVs. Faraday Future is taking aim at Tesla, German automakers like Audi, BMW, Mercedes, and Porsche are expected to launch upscale electric vehicles – and others are likely to follow. Fitzgerald recently signed on as Senior Vice President at the Hyundai group to oversee the Genesis brand, having previously served as branding chief at Lamborghini. He is one of a number of Westerners recruited by Hyundai's vice chairman and heir apparent Chung Eui-sun, the impetus for the upscale brand's launch, alongside the likes of designer Luc Donckerwolke and performance engineer Albert Biermann. Related Video:

Hyundai i30 comes to America as the 2018 Elantra GT

At last year's Paris Auto Show, Hyundai revealed its clean and classy i30 hatchback, with the promise that it would arrive in the US as the Elantra GT. The company has fulfilled that promise and then some, bringing us the same attractive hatch, but with even more power. Visually and structurally, the car is pretty much identical. The lines aren't fussy, and the look is more upright than its predecessor. The interior is reasonably attractive, but we wish the infotainment display was better integrated with the dash like the Elantra sedan's dash. View 52 Photos The big differences are under the hood. The European i30 features an array of gas and diesel engines, and the most potent of which produced only about 140 horsepower. In the United States, the least powerful Elantra GT is the naturally aspirated 2.0-liter inline-4 that makes 162 horsepower. And if that's not enough, a Sport version will be offered with Hyundai's 201-horsepower turbocharged 1.6-liter. The Elantra GT Sport, like its sedan counterpart, also picks up a few other improvements. It trades in the standard hatch's torsion bar rear suspension for a multi-link set-up. It also moves up to 18-inch alloy wheels, instead of the standard 17-inch alloys, and larger front and rear disc brakes. The interior gets some sportier accoutrements, too. View 6 Photos All Elantra GTs will be available with a number of premium options, including leather, dual-zone climate control, cruise control with start and stop functionality, automatic emergency braking, and lane keeping assist. You'll also be able to use Hyundai's Blue Link Alexa feature. Interested buyers will be able to check out an Elantra GT at dealer lots this summer, but Hyundai has not yet released pricing. Related Video: Related Gallery 2018 Hyundai Elantra GT | 2017 Chicago Auto Show View 9 Photos Image Credit: Hyundai Chicago Auto Show Hyundai Hatchback Economy Cars