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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Hyundai Sonata PHEV on sale for $34,600, in some states, at least

Hyundai's first plug-in hybrid vehicle is now available in ten US states, and the even better news is that the car can go the equivalent of a marathon, plus a little change, without using a drop of gas. The South Korean automaker says the vehicle will have a 600-mile driving range and will be able to go 27 miles on electric power alone. Other goodies on the safety front include a blind-spot detection system and rear cross-traffic alerts. The sedan pairs a 2.0-liter gas-powered engine and electric motor that combine for 202 horsepower. The car also delivers an estimated 99 miles per gallon equivalent fuel-economy rating. The model's 9.8-kWh battery is five times the size as the one in the Sonata Hybrid. Exactly how well these cars will sell could be a mystery for a little while, as Hyundai and its sister company Kia have steadfastly refused to disclose hybrid-sales figures and this policy might continue with the PHEV. The Sonata PHEV starts at $34,600 before a potential federal-government incentive worth up to $4,919 kicks in. A "limited" trim runs for $4,000 more. The car, whose specifications were largely detailed last month, will be available for sale in California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island and Vermont. The reason for this limited roll-out, Hyundai executives have said, is that those states have the best charging infrastructure network for PHEVs. No word on when the rest of the country will be able to easily buy the sedan, though folks in the other 40 states can at least put in special orders for the car. Take a look at Hyundai's press release below, and read our First Drive impressions here. Related Video: 2016 HYUNDAI SONATA PLUG-IN HYBRID DELIVERS CLASS-LEADING 27-MILE ALL-ELECTRIC RANGE Exclusive Blue Link Smartphone App Controls Charging Schedule Remotely 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV), Rear Exterior 3/4 FOUNTAIN VALLEY, Calif. November 13, 2015 – This week the 2016 Hyundai Sonata Plug-in Hybrid Electric Vehicle (PHEV) arrives in select dealerships with a competitively priced and compelling product that boasts a class-leading 27-mile All-Electric Range (AER). The 2016 Sonata Plug-in Hybrid offers the efficiency of an alternative powertrain with a unique aerodynamic exterior design, best-in-class total interior volume, premium features and advanced safety technology all at an excellent value.

2018 Hyundai Kona is coming to the U.S.

The 2018 Hyundai Kona crossover is officially coming to the U.S. It’s HyundaiÂ’s first B-Segment crossover for the U.S. market. The Kona is scheduled to be at dealerships in the U.S. in early 2018. For more coverage of the 2017 LA Auto Show head over to https://www.autoblog.com/la-auto-show/ LA Auto Show Hyundai Autoblog Minute Videos Original Video 2017 LA Auto Show hyundai kona