2014 Hyundai Tucson Gls on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2019 Hyundai Santa Fe previewed in official renderings

As we near its official reveal in Geneva, Hyundai is trickling out more teasers of the 2019 Santa Fe crossover SUV. This time, instead of a dark photo, the company released a pair of renderings of the new family car. From what we can tell, it's like a huge, subtle Kona. At the front, we can see the SUV version of Hyundai's corporate "Cascade" grille complete with mesh insert instead of the slats found on Hyundai cars. The most obvious connection between this and the Kona are the headlights. It appears illumination may be split between slim, angry lamps high up, and a set of extra lamps lower in the fascia. The front fascia also looks more upright and tough than that of the current model. From what we've seen in spy photos, the front fascia seen in the rendering will translate very closely to real life. The illustrations also suggest the new Santa Fe will have much more sculpted, detailed flanks, too. Bolder plastic cladding shows up on the rocker panels, complete with contrasting aluminum brightwork. Another nod to the Kona shows up in the wheel arches. The creases rise up at the back, similar to the Kona's plastic flares. The rendering also shows a crease just below the windows running along the length of the Santa Fe. Looking at the last teaser image of the actual crossover, this crease is quite prominent. At the rear, the plastic cladding continues along the bottom. The hatch also looks more sculpted than the plain slab of the current model. It also appears to be raked forward more. But the forward rake is countered by the window line on the sides that rises upward. As mentioned with the front fascia, comparing these renderings to spy shots and the previous teaser, it looks like the production Santa Fe will look very much like it does here. Only the exaggerated things like the ultra-slim windows and massive wheels with rubber-band tires will be altered by the hands of rational, practical engineers. As such, the Santa Fe should be a pretty handsome family hauler, and a slightly bigger one than its predecessor, when it makes its debut at the Geneva show in March. Related Video:

Hyundai shows a mysterious coupe design in promo video

You never know where you'll find some interesting automotive news. In this particular case, we found some curious Hyundai info buried in an otherwise painfully boring Hyundai promo video. At about the 1:12 mark in the video, we see footage of a person working on a clay model of a car. It's low, sleek, and looks like it would only have two doors. It appears to have a liftback as well, and fairly aggressive vents in the back. Nothing else in the video indicates what the car is, though. However, we've got some educated guesses. One possibility is that this is a model for the successor to the recently departed Hyundai Genesis Coupe. The short deck and steeply raked rear window and pillars fall right in line with the styling of Hyundai's old sports car, not to mention the bulging rear fenders. Genesis has also made it clear that they intend to have a coupe to replace the old Genesis on sale by 2020. The luxury brand also has a small rear-drive platform in development in the form of the G70 on which it could base the coupe, along with some reasonably potent engines. Last we heard, the twin-turbo 3.3-liter V6 was under consideration. However, an argument against this being a Genesis coupe is that it would be odd to show a Genesis model in a Hyundai video. The companies are clearly trying to put space between each other, so including a Genesis vehicle in this video seems out of step with the two brands' goals. This brings us to the second possibility for this mystery coupe; that it must be a Hyundai of some sort. Hyundai has had very few coupe or coupe-like vehicles in its past. The Tiburon is long dead, thanks to the aforementioned Genesis Coupe, which will have a Genesis-branded successor. The Veloster is coupe-like and due for replacement, but recent spy photos show that it will look more like the current model and not the clay vehicle in the video. That leaves us with just one other coupe it could be: the Elantra coupe. It was killed off for the 2015 model year, but Hyundai might take another stab at it. If the company offered it exclusively with the turbocharged 1.6-liter turbocharged four-cylinder, it could attract a small enthusiast base, with the added advantage that, aside from the Civic Si, it would be the only sporty front-drive coupe on the market. Of course, it could also be something entirely new that isn't connected to any previous Hyundai or Genesis product.