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We visit Hyundai's Nurburgring test center

Understanding the achievement and the message of Hyundai Motor Group having a European Technical Center at the Nurburgring might be easier if we look at what Hyundai has done in the US. In 1985 Hyundai Motor America set up shop in California. The first car sold here was the 1986 Excel, a rebodied Mitsubishi Mirage with a Hyundai interior treatment. This was the first Mirage, which also served as the Chrysler Colt in hatchback form and circled back as the Mitsubishi Precis so Mitsu could get around Japanese automakers' voluntary export quotas of the time. The Excel made such an impression on reviewers and buyers that in Car and Driver's 1986 review they wrote that "'astounding' is not too strong word" to describe the company's progress, and said, "Our guess is that Hyundai will be a major force in the US car market almost from the moment it opens its doors." Hyundai sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales. That's what happened. The company sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales, the Chevrolet Celebrity came second of all vehicles with 408,946 sales, the Honda Accord seventh with 325,004 sales. The Excel sold even better the following year, and the year after that. Three years on, buyers began to discover that one of the things the Excel did best was disintegrate. It's been called "fantastically crappy," Popular Mechanics would later say the Excel "deserved to fail," and they decomposed so thoroughly that you'll have a hard time finding one in any junkyard. Buyers got so allergic to the Flying H badge that sales declined for ten consecutive years. By 1999, when Hyundai's model range was four times larger than it had been in 1986 – Accent, Elantra, Sonata, Tiburon – the brand sold just 90,217 cars in the US. Two important things happened around that nadir. In 1998, as a way of reassuring potential customers, Hyundai became the first automaker to introduce a 10-year, 100,000-mile warranty. In 1999, Mong-Koo Chung became the CEO of Hyundai Motor Company, promoted from 11 years as CEO of Hyundai Motor Service, a role that put him in charge of global warranty claims. Having spent all those years of his life wading through that carnage, he swore when he took the top spot that he'd get the situation fixed. In 2014 the JD Power Initial Quality Survey ranked Hyundai the leading non-premium brand.

Hyundai i20 shows what brown can do for you [w/video]

With the latest generation of the i20 at the 2014 Paris Motor Show, Hyundai continues to shake off its old image in Europe as a maker of cheap, unstylish little penalty boxes. This five-door hatch has to fit into the crowded, compact hatch market over there against popular entries like the Ford Fiesta and Volkswagen Polo - a high bar for success. But the Korean automaker claims that its latest vehicle is up to the task because it's designed in Europe specifically with European buyers in mind.
The new i20 takes a small step a bit more upmarket with features like LED front and rear lighting and a rearview camera. However, the biggest change is the jump in interior room, though. The wheelbase is two-inches longer than before, and the growth gives the hatch best-in-class legroom and cargo capacity with the rear seats up, according to Hyundai. Rounding out the improvements is an available panoramic sunroof that the company also believes is unique for the segment.
For the Paris show, Hyundai made the i20 extra sweet by covering it in a chocolaty shade of brown to look like a little French confection on the show floor. Scroll down for all of the details about it, and for the impossibly epic launch video.

Vaccar Hyundai Tucson Sport to be shown at SEMA

Hyundai will display a custom concept version of its Tucson Sport developed by Vaccar at the SEMA show in Las Vegas, showing a more muscular-looking crossover that contains a full aero kit and significant additions to the powertrain, design, infotainment and suspension. The concept enhances the Sport, the third-highest of four trim options for 2017, by adding a Boostec turbocharger, AEM air intake system and charge pipe kit, a Mishimoto G-Line intercooler, new piping and exhaust, and other elements to the standard turbocharged 1.6-liter, inline-four engine. It also gets forged wheels, new tires, and Vaccar-Power Stop front and rear Z23 Evolution brakes. The exterior gets a blue and silver metallic two-tone paint treatment from BASF, an M&S mesh front grille and Vaccar front lip, side skirts and rear diffuser. Interior features include Katzkin ice grey leather, 9-inch headrest-mounted LCD screens, and an Android-powered 9-inch head unit with WiFi. "The Vaccar Tucson Sport Concept takes the Tucson far beyond its OEM roots without sacrificing reliability," said Aaron Vaccar, president of Vaccar. "By building upon the well-developed Tucson platform, powertrain and design, we've given enthusiasts a vision of just where this affordable crossover aspires to go." SEMA runs from Oct. 31 to Nov. 3.Related Video: Featured Gallery Vaccar Hyundai Tucson Sport Concept: SEMA 2017 View 9 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com SEMA Show Hyundai Crossover Concept Cars hyundai tucson