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Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

Hyundai swims against the current with new i20 Coupe

Coupefying hatchbacks is all the rage in the European market these days. Its what Opel and Vauxhall did with the latest Astra, and what Renault did with the Mégane, and now Hyundai is preparing to follow a similar formula, only in a smaller form.
While the i30 is the model with which Hyundai competes with the aforementioned Astra and Mégane, to say nothing of the Volkswagen Golf and Ford Focus, it's the smaller i20 - recently introduced in five-door form - which the Korean automaker plans to give the coupe treatment.
Previewed in the teaser image above, the upcoming new i20 Coupe will enter a somewhat shrinking market for three-door superminis. Though the VW Polo, Ford Fiesta, Peugeot 208 and Opel Corsa are still available with three portals, their forms are otherwise no more coupe-like than their five-door counterparts. (Mini has tried a similar approach with its Coupe, and Citroën has forked the C3 five-door and DS3 three-door, but those are decidedly more upscale offerings.) Alongside the Seat Ibiza, Hyundai is one of the few mainstream automakers offering three-door superminis significantly distinguished from its five-door versions.

Hyundai Kona Electric SUV revealed

Recently, Hyundai hinted at some of the details of the all-electric version of its Kona subcompact SUV. The automaker stated that the EV crossover would be available with a pair of powertrain offerings, one of which being "one of the most powerful electric engines on the market" with a driving range of 292 miles. Now, the Korean automaker has revealed the Kona Electric in advance of the upcoming Geneva Motor Show. The Hyundai Kona Electric looks like its hybrid siblings, with the biggest visual difference up front, with its closed grille. That's also where the car's plug resides. It features LED daytime running lights above its LED headlights. The Kona Electric offers a two-tone roof, and seven different exterior paint color offerings. On paper, at least, the Kona Electric is pretty compelling. The long-range, 292-mile version features a 64-kWh lithium-ion polymer battery pack supplying power to a 150-kW (201-horsepower) electric motor. It does 0-62 miles per hour in a respectable 7.6 seconds, with a top speed of 103 mph. The base version's 39-kWh battery offers 186 miles of driving range, and a 99-kW (133-horsepower) electric motor. It does 0-62 in a more leisurely 9.3 seconds. Inside the car, the Kona Electric features a pair of paddle shifters behind the steering wheel that allow the driver to dial in the preferred amount of regenerative braking force. A seven-inch digital display in the instrument cluster is accompanied by a head-up display providing key information directly in front of the driver. The car's infotainment system features Apple CarPlay and Android Auto and wireless phone charging. The Kona Electric offers a number of driver assist features for safety and convenience. These include forward collision avoidance with pedestrian detection, blind spot warning, rear cross-traffic alert, lane-keeping assist, intelligent speed limit warning and smart high. It also offers smart cruise control with stop-and-go capability to make those traffic jams a little more bearable. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2019 Hyundai Kona Electric: Geneva 2018 View 10 Photos Related Gallery Hyundai Kona Electric View 9 Photos News Source: HyundaiImage Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Green Hyundai Green Automakers Crossover SUV Electric 2018 Geneva Motor Show hyundai kona hyundai ev hyundai kona electric