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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

How a Texas Hyundai dealer became the Chevy SSR king

The SSR isn't one of the most appreciated vehicles in Chevy's long history. With a style amalgamating the look of a vintage hotrod, convertible and a pickup, it's really serving a niche market right from the start. However, a Hyundai dealer in Texas has turned selling the cult models into a booming business and has become the de facto king of the quirky truck. According to Automotive News, Paul Peebles runs North Freeway Hyundai in Spring, TX, but he's better known in the Chevy SSR community the premiere seller of the weird model through his used car network. The odd venture started in 2010 when Peebles wanted to boost his pre-owned business and bought several sporty vehicles. Among them were five SSRs, and he threw a cookout for owners to get the word out. Things just ballooned from there. Since then, Peebles' used car dealer has had a hand in 447 SSR transactions, and some of those are the same truck coming back to sell again. With just over 24,000 of them out there, that works about to two percent of the model's production moving through just one business. The dealership also sponsors an SSR owners' forum online. Being a major broker for a niche model also means that Peebles often gets rare examples of the SSR, including some of the Indianapolis 500 pace car versions, according to Automotive News. We even saw a bizarre one last year when the business put this shark-inspired truck on eBay Motors. The whole thing also works out well for Peebles' Hyundai business. Specializing in SSRs brings other performance models in as trade-ins, and they can draw folks to the lot to check out the collection. Then, maybe visitors can take a look at a Sonata, too.

Hyundai Kona crossover factory grinds to a halt ahead of U.S. launch

SEOUL — Hyundai workers in South Korea have stopped building the Kona sport utility vehicle this week ahead of its U.S. launch at the L.A. Auto Show — a protest against what the automaker's labor union says are plans to trim assembly-line headcount. The union, which is also in annual talks with management over pay, warned that a wider strike was possible. Hyundai has been in discussions with its labor union since October on production plans for the Kona, a key model that it hopes will reverse a U.S. sales slump. The union contends that the automaker wants to introduce more automation and outsource more assembly of key sections to part makers — plans that it is vehemently opposed to. Hyundai management argues that the union is making "irrelevant demands" such as requests for extra windows in the factory as part of the production discussions. The automaker's decision to start production of the Kona on a new assembly line was made without consultation with the union and was unacceptable, union leader Ha Boo-young said in a statement, adding that a wider strike was possible "should there be another provocation by management." The move comes ahead of a planned unveiling of the U.S.-production version of the Kona at the Los Angeles Auto Show on Wednesday, with U.S. sales slated to begin early next year. The Kona is currently sold in South Korea, where it has proven to be a popular model, as well as Europe. The two days loss of production so far this week is equivalent to 1,230 vehicles, Hyundai said. Hyundai Motor President Yoon Kap-han said it was regrettable that the labor union was disrupting production for a high-demand model at a time when most of its plants were "suffering from the worst sales slowdown." Hyundai Motor's global sales fell 6 percent from January to September compared with the same period a year earlier, as a limited number of SUV models hurt sales in the U.S. market and a diplomatic row between Seoul and Beijing hurt sales in China. Reporting by Hyunjoo JinRelated Video: Featured Gallery 2018 Hyundai Kona: LA 2017 View 13 Photos Related Gallery 2018 Hyundai Kona View 20 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Plants/Manufacturing LA Auto Show Hyundai Crossover SUV 2017 LA Auto Show autoworkers