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Hyundai says, maybe driverless cars won't be so bad

The allure of autonomous driving for many people is the tech's ability to free up their time behind the wheel from paying attention to the road. However, the driverless future might also increase the mobility of folks all over the world. Toyota's recent billion-dollar research investment aims to tackle both of these questions, and Hyundai now has a moving commercial that offers a glimpse at some of these possibilities. Hyundai also used a clever approach to show off its driver assistance systems in an ad last year, but this time it took a more emotional style to demonstrate the future. We don't want to spoil the optimistic spot's hook, but the video stars a little boy who just wants to drive. The way that he does it is heartwarming and beautifully shot. The commercial is in Korean, but like any good piece of marketing, the visuals break down the language barrier.

Hyundai bringing 1,000-hp Genesis Coupe to SEMA

Hyundai has just unleashed its first volley at the SEMA crowd in the form of the Genesis Coupe you see above, and it's a duesy. By partnering with the powertrain gurus from Bisimoto, Hyundai has managed to cram a thousand horsepower into this highly accessorized black and blue machine, using a mill based on the naturally aspirated Genesis Coupe 3.8 R-Spec engine block.
The big powers are a pair of Bisimoto/Turbonetics BTX6462 turbochargers, which are joined by a full set of aftermarket internals that include new connecting rods, camshafts, forged pistons, fuel pump and fuel injectors, and a massive intercooler. With all that power, the chassis was going to need some updates, such as a complete roll cage and a custom coilover suspension setup.
As is expected from a SEMA show car, there is a bespoke graphics and bodywork package, highlighted by a carbon fiber hood and decklid. Check out the two images provided by Hyundai and the press release below for all the details.

Hyundai Intrado is more than just another fuel cell concept

Hyundai says the Intrado is "relevant to consumers" and is "far more than a styling exercise."
Just because it's packing a futuristic powertrain doesn't mean that the new Hyundai Intrado concept isn't a preview of a crossover we'll be seeing on the road in the near future. After all, the hydrogen CUV unveiled today at the 2014 Geneva Motor Show is from Hyundai, which is just about to launch the hydrogen-powered Tuscon fuel cell in the US later this spring. The accompanying press release even says the concept is "relevant to consumers." If that's not a hint, we don't know what is.