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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Autoblog Podcast #317

Mitsubishi Mirage, Toyota thinks of beefing up US production, Marchionne on Alfa, Dart and minivans, Ford Atlas concept, Honda Gear concept
Episode #317 of the Autoblog Podcast is here, and this week, Dan Roth, Jeff Ross and Michael Harley bookend the other podcast topics with a pair from the Montreal Auto Show, the Mitsubishi Mirage and Honda Gear concept, and in between we talk about Toyota building all its US-market cars stateside, Hyundai building a Nurburgring test facility, Sergio Marchionne's latest words about Alfa Romeo, Dodge Dart powertrains and the future of Chrysler vans. Some chatter about the Ford Atlas concept finishes up the meat of the 'cast and then we wrap with your questions. For those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #317:

Hyundai Ioniq model lineup shown ahead of Geneva debut

Hyundai released information on all three versions of the Ioniq ahead of their debut at the Geneva Motor Show next week. We've already taken a close look at the Toyota Prius-fighting hybrid model but now we have new information on the electric and plug-in hybrid variants. While the two hybrid models are nearly identical, the battery-electric Ioniq has an enclosed nose for better aerodynamics. The plug-in comes with an upgraded electric motor making 60 hp, compared to 43 in the hybrid. It uses the same 1.6-liter Atkinson-cycle four-cylinder, but Hyundai has to yet to divulge if the total system power in the plug-in is higher than the 139 horsepower figure for the hybrid. Using an 8.9 kWh battery, the plug-in is said to offer 31 miles of electric range. The larger, heavier Ford Fusion Energi plug-in uses as 7.6 kWh battery and is rated at 20 miles of electric range. On a loose estimate we'd guess the Ioniq plug-in will be rated around 25 miles of electric driving. As for the electric Ioniq, Hyundai is only giving us the numbers: 28 kWh battery, 118 horsepower, 103-mph top speed. Range is a quoted 155 miles, but again we're not sure what cycle that's on. The 110-hp, 30 kWh Nissan leaf manages 107 miles on the EPA sticker, so we expect similar (possibly lower) numbers from the Hyundai. We still don't know when any version of the Ioniq will go on sale in the United States, but with confirmation that the related Kia Niro is still 11 months away we don't expect the Hyundai to be in showrooms before the end of the year. View 7 Photos Green Geneva Motor Show Hyundai Electric Hybrid hyundai ioniq