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Auto blog

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

New autonomous testing ground in Michigan will help battle bad weather

If one of the big weaknesses of autonomous vehicles is their ability to navigate in the snow, consider this a trial by fire. The American Center for Mobility says it has opened its $110 million driverless car testing facility on the site of a former General Motors assembly plant in Michigan, with Toyota and auto supplier Visteon the first to begin testing this week. The ACM proving ground is a 500-acre site at historic Willow Run in Ypsilanti Township, near Ann Arbor. It's one of 10 sites designated by the U.S. Department of Transportation as pilot proving ground sites to test AV technologies. It features a variety of simulated environments to test driverless cars, including a 2.5-mile highway loop, two double overpasses, intersections, roundabouts and a 700-foot curved tunnel. It also opens just as the region experiences a series of snowstorms and the first frigid temperatures of the season. That ability to test autonomous vehicles in a wide variety of weather conditions is important, as autonomous vehicle sensors have struggled to handle cold, wet and snowy conditions. Google parent Alphabet in October said its Waymo division was expanding its winter testing operations to Michigan, making it the sixth state where it's testing its driverless car systems. In a Medium blog post, Waymo CEO John Krafcik wrote that "This type of testing will give us the opportunity to assess the way our sensors perform in wet, cold conditions. And it will also build on the advanced driving skills we've developed over the last eight years by teaching our cars how to handle things like skidding on icy, unplowed roads." Waymo also opened a development center in suburban Detroit in 2016, working with Fiat Chrysler to integrate its autonomous technology into Chrysler Pacifica hybrid minivans. Visteon began testing and validating its DriveCore autonomous driving platform to evaluate algorithms, vehicle-to-vehicle and vehicle-to-infrastructure technology and other systems. Toyota used the facility Wednesday to begin orientation and driver training. ACM has so far secured $110 million to construct the first two phases from founders Ford, Hyundai America Technical Center, Toyota and Visteon, and says it expects to announce more investment soon.

Is it time for the car-based trucks to return?

Back in 1957 Ford began producing the Ranchero. In 1959 the El Camino made its debut. In time, other manufacturers would execute their own version of the "Car Truck" anomaly. Dodge, Subaru, and Volkswagen would all join in the category before eventually ceasing production for the United States. Although production ran longer overseas, including Australia, where the "utes" were very well received, in the United States the last ute offering, the Subaru Baja, would cease production in 2006. The manufacturer offerings were very diverse. Powerplants ranged from 4 to 8 cylinders. The number of driving wheels were also diverse. Some were 2 wheel drive, others 4 wheel drive. Even more differentiation could be found in how the manufacturers decided to pursue the utility portion of their vehicle by providing either a unibody architecture for improved mileage, or a solid chassis for extra load bearing capacity and better towing ratings. Here's a brief (not comprehensive) production history of ute history in the United States... Chevy El Camino/ GMC Caballero: 1959-1960 then 1964-987 Dodge Rampage/ Plymouth Scamp: 1982-1984 Ford Ranchero: 1957-1979 Subaru Brat: 1978-1987 Subaru Baja: 2003-2006 Volkswagen Rabbit Sportruck: 1978-1984 That brings us to 2017. Trucks are huge sellers for manufacturers. However, miles per gallon ratings are huge concerns for those same manufacturers. So, automakers are looking to increase the efficiencies of their products to make them more palatable to the increasingly green conscience buying public. Enter a ute revival. A reborn unibody ute would meet that need as it would have the mileage numbers more closely tied to a car than a truck. It seems that I'm not the only one thinking this way. Hyundai has identified the emptiness of this car truck niche, looked at its own portfolio, and recognized the lack of pickup trucks. Fixing that emptiness is one of their concerns. So, they have viewed the active traditional pickup market, while also watching the unibody Ridgeline sales over in the Honda camp and determined that the niche needs to be filled with their own twist. They are rumored to have green lighted the 2019 Hyundai Santa Cruz for sales beginning in 2018. Hyundai's twist however, is that their vehicle would be based on a crossover chassis, possibly the Tucson. Remember, this is a rumor. So, it could change to a red light from the manufacturer or just as easily change to a Genesis chassis overnight.