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Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

Hyundai N 2025 Vision Gran Turismo concept coming to Frankfurt

Hyundai will be using the Frankfurt Motor Show to tout its N Performance sub-brand and the future possibilities it could create. A purely conceptual extrapolation comes via the N 2025 Vision Gran Turismo, which joins the expanding list of carmaker-created superfast racers for Sony's Playstation game. The company's 2016 World Rally Championship entrant will grace the stand, previewing the car Hyundai will use to try to dethrone Volkswagen. It is a completely new racecar based on the next-generation five-door i20, still undergoing testing now but planned for competition at the 2016 Monte Carlo Rally. The RM15 concept shown at the Seoul Motor Show will be the third demonstration of Hyundai's enthusiast intentions. The carmaker says the mid-engined, Veloster-based coupe is about "suggesting how N driver-focused technologies could come into production," but we imagine that won't mean installing a 296-horsepower, 2.0-liter turbo-four where the rear seats are. All three cars are intended to rework perceptions of the South Korean company, which is working to "create striking and pioneering high performance cars" and make "real and emotional connections with customers." There's a press release below with more details, and a gallery of the N 2025 concept above that will be arriving in GT6 soon. Hyundai Motor's New High Performance Sub-brand 'N' Takes Center Stage at Frankfurt Motor Show - The sub-brand N will build new momentum for an exciting driving performance and provide emotional driving experience for customers - The latest motorsport challenger and two dynamic concepts will also be introduced at the Motor Show August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor's successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring 'the most thrilling winding road' fun to customers who truly love cars. The N builds on not just Hyundai Motor's continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company's dedication and investment to create striking and pioneering high performance cars.

Hyundai's rakish HND-9 concept has lots of Seoul

Hyundai has unwrapped the HND-9 Sports Coupe Concept at the 2013 Seoul Motor Show. The design study is intended to give the world a glimpse at what Hyundai has planned for the look of its future products - an evolution of the automaker's current Fluidic Sculpture design language.
With classic front-engine, rear-wheel-drive proportions, the HND-9 looks great, and engineers graced the concept with a 3.3-liter turbocharged, direct-injection engine good for 364 horsepower. An eight-speed automatic transmission shuttles that thrust to the rear wheels, while touches like butterfly doors give the machine a bit of flair.
Indoors, the HND-9 features seats built with a special mesh that changes colors depending on the viewer's angle. Designers modeled the cabin after a cockpit for a close, sporty feel. You can check out the full press release below for more information.