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2017 Genesis G90 First Drive

The Genesis G90, new flagship of a new brand, makes me think of Shakespeare. Specifically, the tragedy of Troilus and Cressida, one of the Bard's more obscure and difficult works. But not because that play has much to do with the G90, but because that oft-forgotten work lent the Toyota Cressida, itself an obscure thing, its name. We're playing six degrees of Kevin Bacon with old playwrights and forgotten Toyota sedans because the luxurious Toyota Cressida directly paved the way for the Lexus LS400 to emerge a few years later. Since Lexus was the most phenomenal success to emerge from the late 1980s Japanese luxury brand movement, what better template for success? Genesis's Cressida was the Hyundai Equus. Both were uniquely badged, both sat slightly apart from a much less luxurious lineup. Both were not quite translated to American tastes, attempting to pass off indigenous flavors as export bonuses. The Cressida was pinched and cramped within, and frosted with gimmicky electronics; the Equus was tailor-made to a Korean businessperson's tastes. Both tested the waters and proved to product planners that there was room for a luxury brand. Lose the battle, win the war. Don't tell that to Troilus, though. Genesis won't quit with the G90. They're planning six vehicles by 2020, and the G80 (the old Hyundai Genesis sedan) is going on sale in September. A smaller G70 sedan will follow up later on. We expect an all-wheel drive coupe (or coupeish four-door) to replace the unloved Genesis Coupe, which should be significantly more upscale and luxurious to compete with the German brands. If it looks anything like the Vision G coupe concept from 2015, that won't be hard. Erwin Raphael, brand manager in the US for Genesis, tells us that a small SUV built on the G70 platform and a mid-sized one built on the G80 platform will follow (and in this SUV-crazy market, can't come soon enough). The slide below, provided by Genesis, shows the way forward. Genesis will craft its luxury brand not only with product, but also with a few customer service pillars that are worth a mention. Genesis expects most of their cars will be leased, and so they include a bunch of perks crafted to a typical lease period, like free service. On top of that, all Genesis dealers will offer a valet-style service to pick up your car for maintenance while dropping off a loaner. Other brands and dealerships do this piecemeal, but it will be a brand-wide pillar for Genesis.

Hyundai's Genesis luxury brand not going to Europe this decade

After dipping into the premium market with the Genesis and Equus sedans, Hyundai made headlines with the planned launch of a separate premium brand, Genesis. It starts with the renamed G80 (nee Genesis) and redesigned G90 (Equus) sedans here in the US, but European consumers will have to wait. "To launch a premium brand in Europe is a challenge and it's an even bigger challenge if you don't have the products you need for the market," Hyundai Europe Chief Operating Officer Thomas Schmid told Automotive News Europe. "Europe won't see it before 2019. The main reason is we need different powertrains." Powertrains aren't the brand's only shortcoming. With the G70 – a 3 Series competitor – coming as the third showroom product, the brand also won't have a competitor in the increasingly important crossover ranks. As Schmid told ANE, "we don't yet see the right moment to do it because at the end, we want to be successful, and successful also means profitable." Initially, Genesis will launch in North America, the Middle East, China, and South Korea. Pushing back the European launch to 2019 or 2020 should give Genesis some breathing room, ANE reports. By that point, the company will offer six different vehicles, including two CUVs. According to Schmid, the brand would launch in Europe with just five vehicles. At halfway through 2016 and nothing but the G70 on the radar, expect an aggressive product launch schedule in the coming years if Genesis is going to stick to that timeline. Related Video: Featured Gallery Genesis Hybrid Sport Sedan Concept View 10 Photos News Source: Automotive News EuropeImage Credit: Genesis Genesis Hyundai Crossover Luxury

2019 Hyundai Santa Fe First Drive Review | A safely stylish crossover

To help it stand out in today's crowded, highly competitive midsize crossover market, Hyundai has given the new 2019 Hyundai Santa Fe has a bolder SUV-like exterior design. The Santa Fe's changes are evolutionary rather than seismic, but in a market that includes rivals like the Ford Edge, Jeep Cherokee, Nissan Murano, Chevrolet Equinox, and Honda CR-V, every detail matters. Buyers still have a choice of two four-cylinder engines - just like the outgoing Santa Fe Sport – one of them turbocharged, with each paired to an updated 8-speed automatic transmission. The Santa Fe also offers all-wheel drive across its five trim levels, while delivering a modest bump in overall cargo space and rear legroom. A few notes before we dive further in: The new Santa Fe doesn't include the "Sport" in its name. Anyone in immediate need of a Santa Fe with a third-row seat will have to settle for the Santa Fe XL, a one-year-only offering based on the previous generation model. We highly recommend test driving the new model, if you can do without a third row. Some form of hybridization is also planned, though Hyundai would not comment on technical aspects or a projected on-sale date. Ahead of taking the wheel on the wide-open roads surrounding the charming ski-cation town of Park City, Utah, Hyundai told us that they strove to make it less of a high-riding minivan, both in terms of its style and stance on the road. To do this, Hyundai shortened the front overhang, added a more upright front grille with a chainmail pattern, and pushed the headlights lower in the front fascia. Those slim lighting units that flank the grille are the LED daytime running lights and turn signals. (Yes, it's okay if you initially thought they were super skinny headlights, too.) The 2.6-inch longer wheelbase makes the Santa Fe look more planted, while adding about an extra inch of rear legroom compared to the previous model. The more horizontal side profile and large glass area – especially the small side windows, ahead and behind the A- and C-pillars – help improve visibility. And unlike some SUVs and crossovers that opt for tapered tail-ends that look sporty, but create claustrophobic-levels of cargo space, the squarish rear of the Santa Fe translates to 35.9 cubic feet of cargo room behind the second-row seats. That's up from 35.4 cu-ft. offered in the previous model. Styling is subjective, but to our eyes, the Santa Fe has a lot more presence than it previously did.