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VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

2015 Hyundai Genesis revealed in renderings

We're currently in Seoul, South Korea, checking in on the 2015 Hyundai Genesis at the automaker's headquarters. We can't yet offer any driving impressions, but at least we can share a few renderings of what the new sedan will look like.
As you can see, practically everything above the beltline has been carried over almost untouched from the HCD-14 Genesis Concept we saw earlier this year. The front-end styling, on the other hand, is a complete departure from current Hyundai design language. Note the large, upright grille and the more dynamic headlights and fascia.
There's still no word as to when Hyundai will officially debut the 2015 Genesis, but it won't be a long wait.

Hyundai's new fuel-cell vehicle will get dramatic price cut, more range

They say you can't be too rich or too thin, but Hyundai may be shooting for both with its plans for the successor to the hydrogen-powered Tucson Fuel Cell. The South Korean automaker says it's working on a fuel-cell vehicle that will not only be cheaper than the Tucson, but will have a larger full-tank range, the Korea Herald says. Hyundai disclosed details at a conference last week where the South Korean government said it wanted 10,000 fuel-cell vehicles on its roads by the end of the decade. This car, if it arrives as advertised, should help. Hyundai needs it. Since the hydrogen Tucson was unveiled in 2013, it has moved just 544 units worldwide. The new hydrogen vehicle will be priced at about $54,000 in Korea, about half the price of the Tucson Fuel Cell compact SUV. Factor in subsidies that the government is planning, and that price tag would drop to about $30,000. Hyundai is also planning for a full-tank range of about 373 miles, a 45-percent increase from the Tucson's 258. Hyundai has steadily been dropping hints about its next fuel cell car. The automaker debuted its Intrado fuel-cell concept (pictured) at 2014's Geneva Motor Show and said at the time that the car would have a full-tank range of about 375 miles. And last month, Hyundai Motor Group's Ahn Byung-ki spoke of a fuel-cell vehicle that's larger than a compact SUV that would also have a bigger battery but a smaller motor than the Tucson. Additionally, the automaker said it may launch the new model in time for the 2018 Winter Olympics in Seoul. Related Video: Featured Gallery Hyundai Intrado Concept: Geneva 2014 View 16 Photos News Source: Korea Herald via Green Car Congress Green Hyundai Hydrogen Cars