2015 Hyundai Sonata Se on 2040-cars

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Hyundai says, maybe driverless cars won't be so bad

The allure of autonomous driving for many people is the tech's ability to free up their time behind the wheel from paying attention to the road. However, the driverless future might also increase the mobility of folks all over the world. Toyota's recent billion-dollar research investment aims to tackle both of these questions, and Hyundai now has a moving commercial that offers a glimpse at some of these possibilities. Hyundai also used a clever approach to show off its driver assistance systems in an ad last year, but this time it took a more emotional style to demonstrate the future. We don't want to spoil the optimistic spot's hook, but the video stars a little boy who just wants to drive. The way that he does it is heartwarming and beautifully shot. The commercial is in Korean, but like any good piece of marketing, the visuals break down the language barrier.

2017 Hyundai Santa Fe and Sport reveal facelifts in Chicago

Hyundai needs crossovers. With the national average cost of gas at just $1.71 as of this writing, (short-sighted) consumers are charging back to dealers demanding new high riders. That's bad news for car-heavy manufacturers like Hyundai, and good news for brands that have embraced CUVs, like Subaru. Consider this: Hyundai sold 181,725 crossovers from its roughly 800 dealers in 2015. In that same period, the Subaru Forester alone racked up 175,192 sales, and that's with a dealership network 25 percent smaller than Hyundai's. At the 2016 Chicago Auto Show, Hyundai is showing off updated versions of its two-tier Santa Fe range. There's a new, more pronounced and rectangular grille; sharper, less organic headlights, and LED running lamps in front. But there are also a bunch of new gizmos and gadgets that Hyundai expects to elevate the Santa Fe's safety rating. A backup camera is now standard and you can now snag adaptive cruise control with a stop-start mode. There's also a raft of new safety features, including lane departure warning, automatic high beam assist, and auto emergency braking with pedestrian detection. It's partially because of that last item that Hyundai thinks the new Santa Fe will score an IIHS Top Safety Pick+ rating. The company hasn't explained what changes will allow it to improve on 2016's Moderate rating in the small-overlap test, though. But if Hyundai is correct, it'd be a serious coup – the Santa Fe hasn't been honored by the IIHS since its redesign for model year 2013. It'd also put the Santa Fe in a rarefied class of ultra-safe mid-size CUVs. Only the Honda Pilot and Nissan Murano have scored TSP+ ratings. Prices increase by $400 on naturally aspirated models and $450 for the top-of-the-line turbocharged trims. The new Santa Fe is arriving at dealers now. View 12 Photos 2017 HYUNDAI SANTA FE LINE-UP FEATURES ENHANCED DESIGN, INFOTAINMENT, LED LIGHTING, CONVENIENCE AND SAFETY Comprehensive Product Improvements Combine to make New Models even more Appealing in every Facet of the Ownership Experience CHICAGO, Feb. 11, 2016 – The award-winning Hyundai Santa Fe lineup continues to dramatically improve for the 2017 model year. The improvements span everything from fresh exterior design and LED lighting signatures to additional infotainment, convenience and safety technologies and new Drive Mode selection with Sport, Eco and Normal settings.

Former Lamborghini designer reportedly headed to Hyundai

Luc Donckerwolke (pictured above) only left his position as the Director of Design for Bentley in early June, but he might have already had a new gig lined up as he was walking out the door. Donckerwolke is reportedly teaming up with former Volkswagen Group styling bigwig Peter Schreyer at Hyundai Motor, in a position to eventually take over the look of all of the Korean brands' vehicles. At the moment, this major hire for Hyundai and Kia is still just a rumor, though, and the Korean automaker is playing it close to the vest. Company spokesperson Jim Trainor tells Autoblog, "We do not comment on speculation concerning potential appointments." However, insiders tell Automotive News that the deal is the reason for Donckerwolke walking away from his long career among VW's brands. In Korea, Donckerwolke would hold a position under Schreyer at first, and he would take over Hyundai and Kia's design duties when Schreyer retires, which is expected in about two years. Donckerwolke joined the German automotive giant in 1992 and eventually came to define the modern look of Lamborghini by penning both the Murcielago and Gallardo. In 2011, he became the Head of Advanced Design for VW Group and took over styling duties at Bentley in 2012. Schreyer left a fruitful career at VW Group, including penning the original Audi TT, to join Kia in 2006. He gained the overall design duties for the Hyundai and Kia brands in 2012. Ousted VW Chairman Ferdinand Piech once said that he was regretful of losing the talented stylist. Related Video: