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201-horsepower Hyundai Ioniq Electric track car is awesome

While we've seen plenty of high-performance electric cars, such as Rimac's supercars and Tesla's powerful sedans and crossovers, we haven't seen many modified electric cars. Or at least electric cars modified for more performance in the traditional sense of the word for more speed and handling prowess. Engineers at Hyundai are finally giving us a peak at the future of tuning and hot rodding with their upgraded 2017 Hyundai Ioniq Electric that's competing in the Optima Ultimate Street Car series this year. It's visually much more striking than the average Ioniq thanks in part to a bold color scheme, but also bolt-on fender flares and Volk TE37SL wheels wrapped in fat 275-mm width tires. More important, there are major changes under the skin. The standard Ioniq Electric's 118-horsepower, 218 pound-foot motor has been swapped out for the new Kona Electric's motor, which makes 201 horsepower and 291 pound-feet of torque. Though that's less power than the Veloster N that's also been racing this year, it's more torque than the same hot hatch. Power still goes to the front wheels, but now there's a limited-slip differential up front to prevent the inside wheel roasting its tire in corners. Interestingly, the only suspension change mentioned is firmer lowering springs, so presumably it still uses the torsion-beam rear suspension layout of the regular Ioniq Electric. Beefy six-piston Wilwood brakes up front and four-piston units in the rear help the car come to a stop much more quickly. The cooling systems for the electronics and battery pack have been upgraded, too. It all sounds like a blast to drive. As to why Hyundai built this, the company is using it for research and development purposes. Perhaps this will aid in developing an electric N model. It's also looking to build on its 2017 season when Hyundai was the only brand with a car in the Ultimate Street Car series GTE electric vehicle class. The modifications will certainly be useful this season, since a competitor has been to a few events with a Tesla Model X P100D. The overall standings show that the hopped-up Hyundai is second in total points, which will likely narrow after the Hyundai heads to its third event at Autoclub Speedway this weekend. The two cars have not been at the same events this year, but both appear to qualify for the final invitational event that takes place in Las Vegas following the SEMA show.

How feasible is Hyundai's HCD-15 Santa Cruz pickup?

When the silk finally slipped off Hyundai's HCD-15 Santa Cruz concept at the Detroit Auto Show on Monday, it was tangible, four-wheeled confirmation following years of rumors that the Korean automaker has been investigating the pickup market. Yet despite strong early critical and online reception, the likelihood of a production Hyundai pickup remains muddy at best. To be clear, Hyundai officials tell Autoblog there's nothing remotely production-ready lurking below the Santa Cruz's skin – it's a what-if concept designed to gauge customer reaction. But company officials say Hyundai is seriously investigating the possibility of a production pickup, and the company firmly believes that there's a market for a small, efficient unibody truck. According to John Krsteski, Manager at Hyundai Design North America, who spearheaded the project, Hyundai "is spending a lot of time right now still going through some studies on which types of platforms – whether it's a unique platform. It could be based on something like a Tucson ... we've looked at several different options." While Krsteski indicated that a platform hadn't been arrived at – and would likely need modifications – he says "it's definitely feasible." The Santa Cruz concept has a number of eye-catching features that would seem tough to produce – namely the slide-out rear bed extender that Krsteski says was influenced by the drawer-style ovens and dishwashers increasingly found in high-end kitchens. "We've had a couple of engineers in the studio and we did some study models on it, and we do think it's feasible – especially based on how we could package that inside there." With the extension in place, the small bed is large enough for a motocross bike to fit in on an angle. So what's next for the Santa Cruz? Hyundai has some internal studies it has completed and others that remain ongoing, and the company will work to gauge consumer response to the vehicle at auto shows and other events. Hyundai Motor America is clearly excited about the California-born project, but the toughest hurdle to a production pickup will likely be getting approval from headquarters in Korea. To that end, we've been led to understand that it was both telling and strategic that the Hyundai press conference was packed with Korean executives, who were on-hand in part to gauge media reaction to the Santa Cruz.

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.