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Hyundai preparing to enter US commercial vehicle market

The commercial van segment has been surprisingly hot in the US over the past few years with new or updated entries from Ford, Nissan, Mercedes-Benz and Ram. Now, it looks like we can add one more to that lineup because Hyundai plans to enter the market here, too. The decision is part of the brand's newly announced push into the commercial vehicle segment worldwide, according to Reuters. Hyundai intends to invest 2 trillion South Korean won ($1.8 billion) into the venture through 2020, and the Korean automaker expects the segment to grow by 30 percent annually worldwide over the next five years. Around 1.6 trillion won ($1.5 billion) of that goes towards development of new models and engines for the division. Another $363 million is for expansion of the company's Jeon-ju plant to build 100,000 units there each year. According to Reuters, there's no set timeline on the US introduction of these models yet. Hyundai already sells commercial vehicles in Korea and China but holds just 2.1 percent of the global market in the segment. Autoblog reached out to Hyundai Motor America to learn more, but company spokesperson Jim Trainor said via email, "It is too early to provide any more details concerning the sale of commercial vehicles in the US market." The company is already setting it sights on the European commercial segment with the HG350 (pictured above). It's offered as either a cargo van or flatbed and is meant to compete against market stalwarts like the Ford Transit and Mercedes Sprinter. Rather than this vehicle, the US might get one of Hyundai's newly developed models, though. The automaker previously suggested to Autoblog that it wasn't "seriously considering" the HG350 for this market, at least at that time. Hyundai Motor Plans to increase Jeon-ju Commercial Vehicle Plant capacity to 100,000 units • Hyundai Motor to invest KRW 2 trillion on commercial vehicle development and production until 2020 • New Pilot Center, Global Training Center expected in Jeon-ju plant • 1,000 new jobs to be created following the increased capacity February 16, 2015 – Hyundai Motor announced today that it will invest KRW 2 trillion over the next six years to enhance its global commercial vehicle competitiveness. KRW 1.6 trillion will be invested on developing new models and engines to strengthen global commercial vehicle competitiveness.

Genesis coupe getting 3.3T and all-wheel drive

The Hyundai Genesis Coupe looks to be getting a serious jolt of performance when the next-gen model hits the market. An example was recently spotted testing that wore the label "3.3T 8AT AWD," according to The Korean Car Blog citing Korean website Team Testdrive. That designation certainly didn't take much work to interpret. The turbocharged 3.3-liter engine under the hood was likely the twin-turbo V6 that Hyundai has been developing for the next-gen Genesis sedan for 2017 or 2018. With engineering still underway, the final specs for the turbocharged mill obviously haven't been published yet. However, Hyundai America's CEO previously suggested output in the neighborhood of the 420 horsepower from the company's current 5.0-liter V8. In addition, the V6 should weigh less and provide better fuel economy. According to The Korean Car Blog, the twin-turbo V6 would likely be for an N Performance variant of the Genesis Coupe. Given the rest of the test car's label, it would presumably pair the engine with an eight-speed automatic and all-wheel drive. With 348 hp from the 3.8-liter V6 in the current model, the new mill could be quite a potent upgrade. The next-gen Genesis Coupe is rumored to take styling inspiration from the Hyundai HND-9 Sports Coupe Concept (pictured above). While remaining a two-door, it can reportedly fit four adults more comfortably inside. Spy shots earlier this year showed one testing with the current model's body but modifications to the hood and fender arches. The engine was thought to be a V8 at the time, but perhaps this twin-turbo V6 was actually in there.

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.