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Hyundai Ioniq Scooter Concept | Autoblog Minute

Hyundai Ioniq scooter concept is a foldable scooter that is stored in the front door of the Ioniq EV.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai is working on a real-life 'Aliens' exoskeleton

Lots of companies are working on exoskeleton suits, but most are designed to slightly increase your lifting capacity, prevent injuries or help you empathize. Not Hyundai, though – the South Korean automaker is aiming for something more extreme with a " wearable robot" that it likens to an Iron Man suit. Workers piloting the device can lift objects weighing "hundreds of kilograms," according to the company. Soldiers can also use it to pack up to 50 kilograms (110 pounds) over long distances. The suit is a juiced up version of the H-LEX "wearable walking assistant" that Hyundai introduced last year. Unlike that lightweight version, which is worn like a suit, the fully mechanized exoskeleton "wears" you. However, Hyundai also has another version (below) that's much more lightweight with just a mechanical spine and legs strapped to the user. That model is designed to help "paraplegics, the handicapped and the elderly," according to the company. Hyundai says the project is part of its "Next Mobility" system "that will lead to the free movement of people and things." In other words, the car manufacturer is angling the suits as transportation, where other companies, like Panasonic and Daewoo, see them strictly them strictly as worker aids. Like Hyundai, DARPA is building an exosuit for soldiers for its "Warrior Web" program. As companies like Ekso Bionics have shown, however, such robotic suits may have the highest potential as rehabilitation aids. Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Auto News Hyundai Technology Smartphone Future Vehicles Military