2014 Hyundai Sonata Se on 2040-cars

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Hyundai missing Q1 earnings targets blamed on slow US sales

Slow US growth is hampering profits at Hyundai. In its first quarter financial statement, the Korean automaker reported a profit of 1.93 trillion won ($1.86 billion). According to Reuters, this is less than analysts' expectations and nearly the same as last year.
According to the report, US sales fell by 3 percent in Q1 2014. To make matters worse, the high value of the South Korean currency caused lower profits on models exported from there. On the bright side, Hyundai's Chinese sales rose by 9 percent, according to Reuters. It's also working on building a fourth factory there.
The company has had a rough time in the US throughout the quarter. John Krafcik, the CEO of Hyundai of America, stepped down on January 1, and the company was already predicting slow growth in sales for 2014. Falling quality scores for the Sonata and Elantra aren't helping matters either. However, there may be hope on the way. The second-generation Genesis Sedan was introduced to the US in Detroit, and the redesigned Sonata was recently shown in New York. Successful launches of these important models could prove crucial.

Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Hyundai RM16 N mid-engine hatchback might be real

So, remember the Hyundai RM16 Concept? The South Korean automaker showed the mid-engine concept at the Busan Motor Show earlier this year, giving the world a glimpse of the menacing and mean future of the N performance brand. While we liked the look, we also lamented that "it doesn't seem any closer to reaching production." Looking at our latest round of photos from the Nurburgring, we might have been a smidge wrong. This car looks exactly like the RM16. Same huge flared fenders, same deep front intake, same rear bumper, and same side scoops for feeding the mid-mounted, 300-horsepower, turbocharged engine. Yes, we said "mid-mounted." While it's easy to see a mid-engine concept and figure, "Meh, it's just an auto show car, the real one will be front-engine, front-drive," it certainly doesn't seem to be the case here, judging by the swollen rear aches, camouflaged rear windows, and enormous side scoops. Really, the similarities between the car shown above and Busan's RM16 is staggering. If we're seeing the production RM16, it's a huge deal. First, because mid-engine, rear-drive hatchbacks are one of the craziest and rarest automotive species - see the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4 for examples. Second, and obviously, a mid-engine Hyundai would mark a dramatic departure from today's crop of all-wheel-drive hot hatchbacks, like the Volkswagen Golf R and Ford Focus RS. We're guessing Hyundai's car would enjoy both better handling and lighter weight, while asking drivers to sacrifice most of hatchback practicality. We also don't really know what to make of Hyundai's testing regime. According to our spies in Germany, Hyundai did a single lap of the Ring before heading out. Wet conditions could have called for a shortened day, but it seems odd to come out of the garage for a single lap, weather be damned. At this point, it's genuinely difficult to predict what Hyundai's up to. This car looks relatively finalized, right down to the tongue sticking out of the grille that could be a radar unit. We can't begin to predict when or where this car will debut, if at all. The Geneva Motor Show is a good bet, but that's a total shot in the dark on our part. All we know is that we would love it if this is Hyundai's first N Performance car.