2014 Hyundai Sonata Limited 2.0t on 2040-cars

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Is Hyundai's conservative new Sonata struggling out of the gate?

"But so far, Sonata sales are up compared with last year even while we're still ramping up to full speed," - Jim Trainor
According to Reuters, the redesigned-for-2015 Hyundai Sonata is not enjoying the same degree of success in the early going as the previous sixth-gen model, which proved to be one of the most important models in the company's history and ushered in the company's so-called "Fluidic Sculpture" design language that we still see today. Citing a recent review from The New York Times that called the car's more conservative styling "bland" and "boring," Reuters also points to analysts who claim the higher price of the new Sonata, as well as smaller rebates and incentives, are hurting sales. Honda and Toyota both offered anywhere from $600 to $800 more on the hoods of their Accord and Camry sedans last month.

First Hyundai N car coming to US in 2018, and we think we know what it is

SEOUL, South Korea - At the worldwide debut for the all-new Hyundai Kona compact crossover in South Korea, a group of journalists was given a sneak peek at Hyundai's new N performance car division. The group, led by Albert Biermann, has been tasked with giving Hyundai a performance image beyond the occasional car like the Genesis coupe or Veloster Turbo. Its first project, the i30 N, is nearly complete. Unfortunately, it's not coming to the US, though we will be getting our very own N car sometime next year. Now, Biermann and Hyundai will not say what that car is, but all signs point to the Veloster. Hyundai won't comment on future products, but we saw at least three distinct versions of the Veloster testing at Namyang during our visit. There was a standard model with center-mounted trapezoidal exhaust tips. There was a turbo-badged model with two round center-mounted exhaust tips. Finally, we saw what is surely the N model. This had a hidden N badge in the grille (in the same place as the i30 Ns that we saw) and exhaust tips that were pushed to the corners of the bumper. We weren't allowed to take photos of anything, but the new Veloster has the same basic asymmetric shape as before, as seen in some spy photos. The interior looks to be similar to the i30, with a floating infotainment display and a clean and simple layout. Unfortunately, most of the exterior was still covered in camouflage. Despite the parade of cars, there was nothing on the exterior that we haven't seen in spy photos. Other details are scarce, but look for the turbo model to retain the 1.6-liter turbocharged inline four, good for at least 200 horsepower. That should give the N model plenty of breathing room. We believe it will get the same engine as the i30 N, meaning a 2.0-liter turbocharged inline-four making at least 250 horsepower, possibly more. While we didn't get a chance to drive the i30 N, the cars made all the right noises when blasting about. According to Biermann, it was the sound of tuned Hondas and Kias blasting about Hyundai's R&D facility that really kicked things off with N. Engineers were buying other cars since there wasn't much on offer. Hyundai wanted to give people cars they could track and tune and be just as fast as the competition. We have high hopes for both the Veloster N and the N division as a whole. Biermann was formerly the vice president of engineering for BMW's M division and was in charge of the development of the M3, M4, and M6.

GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.