2014 Hyundai Sonata Limited on 2040-cars

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Hyundai and Kia to invest in self-driving startup Aurora

Hyundai Motor Co said on Thursday it would invest in self-driving car software startup Aurora along with Kia Motors Corp to speed up development of autonomous vehicle technologies. "With the new investment, the companies have agreed to expand research to a wide range of models and to build an optimal platform for Hyundai and Kia's autonomous vehicles," Hyundai said. Aurora said in a blog post that Hyundai and Kia's investment is part of a series B financing round, which has now raised more than $600 million. Aurora, which just announced a partnership with Fiat Chrysler Automobiles, competes with Alphabet's Waymo and General Motors' majority-owned Cruise, among others. (Reporting by Rama Venkat in Bengaluru; Editing by Leslie Adler)

Hyundai i30 N gets gnarly new 'N Option' in Paris

Hyundai came to the Paris Motor Show with a new "N Option" show car. It's based off the Hyundai i30 N, and is designed to give us a glimpse of what Hyundai's N division will look like in the future. While this car doesn't feature any powertrain modifications beyond its stock boosted 2.0-liter and six-speed manual transmission, Hyundai has thrown a book's worth of parts at it to make the i30 N look as racy as can be. It has a carbon fiber hood with air vents, carbon fiber rear wing, unique quad mufflers and rear valance design, lightweight 20-inch wheels and some super-grippy rubber. Hyundai used a special matte paint for this show car as well, with red accents sporadically placed throughout the car — we're definitely fans of that mean-looking snout. The interior gets lightweight N bucket seats in Alcantara. Hyundai covered the entire dash and steering wheel in the stuff too. The carbon fiber doesn't stop on the exterior, either; it appears on the dash, air vents, door handles and steering wheel. It has what appears to be a really cool-looking shift knob specially made for this car too. This hatchback takes the i30 N and turns it up to 11 in every way. We love it. Hyundai says it's launching this new N Option in the "near future," but it's not guaranteed to be exactly like this. We're guessing Hyundai is using it as a feeler to see exactly what it'll come to market with. Of course, the U.S. doesn't get the i30 N, but the Veloster N is coming. It wouldn't be difficult to imagine Hyundai giving the same treatment to its odd-numbered-door cousin. Featured video:

How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.