2014 Hyundai Sonata Limited on 2040-cars

Auto blog

Hyundai Kona crossover factory grinds to a halt ahead of U.S. launch

SEOUL — Hyundai workers in South Korea have stopped building the Kona sport utility vehicle this week ahead of its U.S. launch at the L.A. Auto Show — a protest against what the automaker's labor union says are plans to trim assembly-line headcount. The union, which is also in annual talks with management over pay, warned that a wider strike was possible. Hyundai has been in discussions with its labor union since October on production plans for the Kona, a key model that it hopes will reverse a U.S. sales slump. The union contends that the automaker wants to introduce more automation and outsource more assembly of key sections to part makers — plans that it is vehemently opposed to. Hyundai management argues that the union is making "irrelevant demands" such as requests for extra windows in the factory as part of the production discussions. The automaker's decision to start production of the Kona on a new assembly line was made without consultation with the union and was unacceptable, union leader Ha Boo-young said in a statement, adding that a wider strike was possible "should there be another provocation by management." The move comes ahead of a planned unveiling of the U.S.-production version of the Kona at the Los Angeles Auto Show on Wednesday, with U.S. sales slated to begin early next year. The Kona is currently sold in South Korea, where it has proven to be a popular model, as well as Europe. The two days loss of production so far this week is equivalent to 1,230 vehicles, Hyundai said. Hyundai Motor President Yoon Kap-han said it was regrettable that the labor union was disrupting production for a high-demand model at a time when most of its plants were "suffering from the worst sales slowdown." Hyundai Motor's global sales fell 6 percent from January to September compared with the same period a year earlier, as a limited number of SUV models hurt sales in the U.S. market and a diplomatic row between Seoul and Beijing hurt sales in China. Reporting by Hyunjoo JinRelated Video: Featured Gallery 2018 Hyundai Kona: LA 2017 View 13 Photos Related Gallery 2018 Hyundai Kona View 20 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Plants/Manufacturing LA Auto Show Hyundai Crossover SUV 2017 LA Auto Show autoworkers

Recharge Wrap-up: Tow-charging a Tesla, Hyundai Tucson Fuel Cell taxis in Paris

Watch a Tesla charge another Tesla by towing it. Bjorn Nyland has found yet another way to explore what Teslas can do, this time by towing a Model S behind a Model X to recharge the sedan's battery. While it's not the most efficient method of charging, it's definitely one way you could help out a stranded electric motorist in a time of desperation. The single-motor S was couldn't quite hit its regen capacity of 60 kW because of the towing speed. Nyland suggests a dual-motor Tesla in tow might be able to capture more energy. Check out the video above, and read more at Teslarati. Paris-based taxi startup STEP (Societe du Taxi Electrique Parisien) will use 60 Hyundai Tucson Fuel Cells in its fleet. These will replace internal combustion taxis on Paris roads. Hyundai says that its Tucson Fuel Cell taxi fleet presence in Paris will increase from five vehicles to up to several hundred in coming years. Read more from Hyundai. Montreal is installing 50 new EV chargers, with a goal of 1,000 by 2020. The new chargers are in addition to 50 built downtown in August. "Our administration has bet on the electrification of transportation, with a view to being the first electric metropolis in North America," says Montreal Mayor Denis Coderre. The 50 new stations are spread out throughout seven boroughs of the city. Read more at Green Car Congress, or from the City of Montreal (in French). Denver will add 200 electric vehicles to its city fleet by 2020. The city plans to save $800,000 over the next decade due to the switch, as it starts to replace aging vehicles with electric ones starting in 2018. "Both financially and from the environmental perspective, it puts the city in a leadership position," says Denver Energy and Transportation Administrator Tyler Svitak. The city currently employs three EVs in its fleet. Read more at Hybrid Cars, or from The Denver Post. Related Gallery Hyundai Tucson Fuel Cell STEP Taxi Service News Source: Teslarati, YouTube: Bjorn Nyland, Hyundai, Green Car Congress, City of Montreal, Hybrid Cars, Denver Post Government/Legal Green Hyundai Tesla Green Automakers Electric Videos recharge wrapup

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.