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Hyundai RM16 N mid-engine hatchback might be real

So, remember the Hyundai RM16 Concept? The South Korean automaker showed the mid-engine concept at the Busan Motor Show earlier this year, giving the world a glimpse of the menacing and mean future of the N performance brand. While we liked the look, we also lamented that "it doesn't seem any closer to reaching production." Looking at our latest round of photos from the Nurburgring, we might have been a smidge wrong. This car looks exactly like the RM16. Same huge flared fenders, same deep front intake, same rear bumper, and same side scoops for feeding the mid-mounted, 300-horsepower, turbocharged engine. Yes, we said "mid-mounted." While it's easy to see a mid-engine concept and figure, "Meh, it's just an auto show car, the real one will be front-engine, front-drive," it certainly doesn't seem to be the case here, judging by the swollen rear aches, camouflaged rear windows, and enormous side scoops. Really, the similarities between the car shown above and Busan's RM16 is staggering. If we're seeing the production RM16, it's a huge deal. First, because mid-engine, rear-drive hatchbacks are one of the craziest and rarest automotive species - see the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4 for examples. Second, and obviously, a mid-engine Hyundai would mark a dramatic departure from today's crop of all-wheel-drive hot hatchbacks, like the Volkswagen Golf R and Ford Focus RS. We're guessing Hyundai's car would enjoy both better handling and lighter weight, while asking drivers to sacrifice most of hatchback practicality. We also don't really know what to make of Hyundai's testing regime. According to our spies in Germany, Hyundai did a single lap of the Ring before heading out. Wet conditions could have called for a shortened day, but it seems odd to come out of the garage for a single lap, weather be damned. At this point, it's genuinely difficult to predict what Hyundai's up to. This car looks relatively finalized, right down to the tongue sticking out of the grille that could be a radar unit. We can't begin to predict when or where this car will debut, if at all. The Geneva Motor Show is a good bet, but that's a total shot in the dark on our part. All we know is that we would love it if this is Hyundai's first N Performance car.

Hyundai: Dad

Even though we know Hyundai is launching Genesis as its own brand, Kevin Hart is here to tell you something very important about the current Hyundai Genesis: it's great for helicopter parents wanting to keep an eye on unchaperoned sons and daughters. There are other perfectly good uses for Hyundai's Blue Link smartwatch app, but we think concerned parents will pay close attention to this feature. Watch the ad and see if Kevin Hart delivers the laughs. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.